| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Understands the history and definitions of social media.
- Have the ability to use social media platforms.
- Can manage relationships with social network users.
- Understands the importance of ethics in the use of social media.
- Understands the basics of creating content and events in social media.
- Gains a critical point of view on social media content.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The content of the course, the history of social media and the main factors affecting social media, convergence of technology, Web. 2.0 technologies, social networks, blogs, wikis, virtual groups, video sharing, social bookmarking sites, etc., marketing 2.0, public relations 2.0, the impact of social media on for-profit and non-profit organizations, democratization and globalization trends, and concerns about privacy and security . |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Social media concept and development |
|
2nd Week |
Communication via social media; traditional media and social media relationship |
|
3rd Week |
Mobile environments and social media relationship |
|
4th Week |
Social media platforms: Blog, forum, newsgroups, discussion groups, Wikis |
|
5th Week |
Managing relations with social network users |
|
6th Week |
Relationship and management with media sharing sites and users |
|
7th Week |
Managing relations with e-mails and mailing groups |
|
8th Week |
Midterm |
|
9th Week |
Managing relationships with search engines and users |
|
10th Week |
Managing relations with corporate websites and users |
|
11th Week |
Importance of content creation in social media, content management |
|
12th Week |
Event creation, measurement and analysis on social media |
|
13th Week |
social media ethics |
|
14th Week |
Customer relations and social media relations |
|
| Recommended or Required Reading | Sosyal Medya-Akademi, Ed: Kara T., Beta Yayınevi, İstanbul, 2012.
Sosyal Medya 101, Kahraman, M., MediaCat Kitapları, İstanbul, 2011.
|
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Practice |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
35 |
35 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Performance Practice |
1 |
31 |
31 |
| Total Work Load | 150 |
| Total Work Load / 30 (h) | 5 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
