Information Package
baskent.edu.tr

Program of Radio and Television Programming

RDTV202

TELEVISION ADVERTISING

Course Code
RDTV202
Semester
Fourth Term (Spring)
Theory+Practice
3 + 0
ECTS
6
Course TypeCompulsory Course
Course LevelAssociate Degree
Year of Study2
SemesterFourth Term (Spring)
ECTS6
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Understands the type and definition of advertisement.
  2. Researches products and services for advertising.
  3. Decides the ad type and format. Designs commercials.
  4. Creates an advertising project.
  5. Performs the shooting of the commercial film.
  6. Creates commercials for different broadcast media.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionWith this course, the student; will gain competencies related to creating advertising projects and shooting commercials. Within the scope of the course, the definition of advertising, the history, development, importance, types of advertising, the difference of television advertising from other types of advertising, its importance, the definition of the target audience, the role of agencies in television advertising, television advertising planning and production processes; media planning, digital world, subliminal advertisements, guerrilla and viral advertisements are discussed.
Course Contents
WEEK TOPICS
1st Week What is advertising? What is the importance of advertising? Preliminary product and service research.
2nd Week Preliminary product and service research.
3rd Week Advertisement idea. Deciding on the type and format of the advertisement.
4th Week Creation and evaluation of the advertisement project.
5th Week Creation and evaluation of the advertisement project.
6th Week Presentation of the advertisement project.
7th Week Presentation of the advertisement project.
8th Week Midterm exam
9th Week Presentation of the advertisement project.
10th Week Preparation for shooting the advertisement project.
11th Week Realization of the advertisement shooting.
12th Week Realization of the advertisement shooting.
13th Week Realization of the advertisement shooting.
14th Week Realization of the advertisement shooting.
Recommended or Required ReadingBABACAN, Muazzez; Reklamcılık Temel Kavramlar, Ankara, Detay Yayıncılık, 2005.
ALPTEKİNOĞLU, Ayşın Örem; Televizyon ve Televizyon Reklamcılığı, İstanbul, Kül Sanat Yayıncılık, 2004.
ERDOĞAN, Eda Balkaş; AKBULUT, Nesrin Tan; Televizyon Reklam Filmi Yapımı, İstanbul, Beta Yayınevi - İletişim Kitapları, 2007.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Practice
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 20
Project 2 40
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 23 2 46
Preparation for Final exam 1 35 35
Course hours 14 3 42
Preparation for Midterm exam 1 25 25
Laboratory (including preparation)
Final exam 1 1 1
Homework
Presentation (including preperation)
Project 2 15 30
Performance Practice
Total Work Load180
Total Work Load / 30 (h)6
ECTS Credit of the Course6
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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