Information Package
baskent.edu.tr

Program of Radio and Television Programming

RDTV167

SOCIAL RESPONSIBILITY CAMPAIGNS

Course Code
RDTV167
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Understands the meaning and importance of social responsibility.
  2. Explains the main stages of the social responsibility campaign and how it is planned and implemented.
  3. Analyze the concept of social responsibility and its historical development.
  4. Gains the competence to prepare social responsibility campaigns suitable for mass media.
  5. Prepares projects for social responsibility campaign.
  6. Effectively uses digital design programs in project production and masters the basic principles of composition for effective communication.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNo
Course DescriptionThe scope of the course consists of what a social responsibility campaign is, its importance, its difference with philanthropy, directly participating in a social cause, optional business practices and investments to support social campaigns, non-governmental organizations and preparing an appropriate social responsibility project by determining the current problems of the society.
Course Contents
WEEK TOPICS
1st Week Course process and general evaluation
2nd Week What is social responsibility
3rd Week The meaning and importance of social responsibility
4th Week Why is social responsibility important
5th Week Areas of social responsibility
6th Week The importance of social responsibility campaigns for institutions
7th Week Analysis of social responsibility campaign examples
8th Week Midterm exam
9th Week Stages of social responsibility practices
10th Week Social responsibility campaigns and corporate philanthropy
11th Week Social responsibility campaigns and marketing
12th Week Social responsibility campaigns and ethics
13th Week Presentation of prepared campaigns
14th Week Presentation of prepared campaigns
Recommended or Required ReadingE. Özgen,Kurumsal Sosyal Sorumluluk Projeleri, Mavi Ağaç Yayınları, 2007.

Kotler, Nancy Lee, Kurumsal Sosyal Sorumluluk, Mediacat Kitapları, 2006.

BİBER, Ayhan (2004) Halkla İlişkilerde Teorik Bir Çerçeve, Ankara: Vadi Yayınları.

PELTEKOĞLU, Filiz Balta (1998) Halkla İlişkiler Nedir, İstanbul: Beta Basım Yayım.

SABUNCUOĞLU, Zeyyat (1998) İşletmelerde Halkla İlişkiler, Bursa: Ezgi Kitabevi Yayınları.

UYSAL, Birkan (1998) Siyaset Yönetim Halkla İlişkiler, Ankara: TODAİE Yayınları No:287.
Planned Learning Activities and Teaching Methods
  • yüz yüze
  • Lecture
  • Discussion
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 20
Practice 1 50
Total(%) 70
Contribution of In-term Studies to Overall Grade(%) 70
Contribution of Final Examination to Overall Grade(%) 30
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 35 35
Course hours 14 3 42
Preparation for Midterm exam 1 30 30
Laboratory (including preparation)
Final exam 1 1 1
Homework
Performance Practice 1 42 42
Total Work Load151
Total Work Load / 30 (h)5.03
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6
K1
K2
K3 X
K4 X X X
K5
K6
K7 X X
K8 X
K9 X
K10
K11 X X
K12
K13
K14 X X X X X X