Information Package
baskent.edu.tr

Program of Radio and Television Programming

RDTV156

PUBLIC RELATIONS

Course Code
RDTV156
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Explain what public relations is, its purpose and application areas.
  2. Describes the changes that the public relations discipline has gone through throughout history.
  3. Explains public relations models.
  4. Defines the qualifications of a public relations specialist.
  5. Decides on the strategic planning process and the steps of the public relations campaign process.
  6. Have ethical responsibility.
  7. Compares the relationship between public relation and new media.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe aim of the public relations course is to convey the basic concepts of public relations, the historical development process and wide application areas. It is to reveal the difference of this profession, which has reached an important point in the 21st century and whose value is increasing, from application areas such as marketing and propaganda, since it is a profession that is becoming increasingly widespread today.
Course Contents
WEEK TOPICS
1st Week General information about the content and practices of the course
2nd Week Definition, purpose and application areas of public relations
3rd Week Historical development of Public Relations
4th Week Application areas of public relations
5th Week Application areas of public relations
6th Week Application areas of public relations
7th Week The steps of the strategic planning process and the public relations campaign process
8th Week Midterm
9th Week The steps of the strategic planning process and the public relations campaign process
10th Week Public relations models / Qualifications of a public relations specialist
11th Week Critical explanations of public relations
12th Week Public relations and new media
13th Week Public relations and new media
14th Week Public relations and ethical responsibility
Recommended or Required ReadingErdoğan, İrfan, (2008), İletişimi Anlamak, Ankara: Erk Yayıncılık.
Tellan, Derya, (2016), Yönetim ve Halkla İlişkiler, Ankara: Ütopya Yayınevi.
Okay, Aydemir & Okay, Ayla, (2015), Halkla İlişkiler ve Medya, İstanbul: Der'in Yayınları.
Tekvar, S. Oya, (2016), Yeni Medya Yeni Halkla İlişkiler, Ankara: Karınca Yayınevi.
Dersin ilerleyen kısımlarında yeni kaynaklar eklenecektir.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Project
  • Practice
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Project 1 30
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 7 3 21
Preparation for Final exam 1 35 35
Course hours 14 3 42
Preparation for Midterm exam 1 25 25
Laboratory (including preparation)
Final exam 1 1 1
Homework
Project 1 25 25
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6 LO7
K1
K2 X
K3
K4 X X X X X
K5 X
K6
K7 X
K8
K9
K10
K11
K12
K13
K14 X