PRESENTATION TECHNIQUES

SBMO129

Course Code: SBMO129
Semester: -
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Elective Course

Course Level

Associate Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Will learn to prepare a presentation using visual and audial instruments.
Consciously use AI-based content creation and editing tools (e.g., text suggestion systems, slide design tools, automated feedback applications) in speech preparation. This use is taught in accordance with ethical principles (e.g., avoiding plagiarism, producing original content, perceiving technology as a supportive element).
Develop technological literacy by effectively using AI-supported analysis and design software (e.g., Canva AI, PowerPoint Copilot, ChatGPT-based speech rehearsal tools) in individual and group presentations. In this process, emphasis is placed on the responsible and transparent use of AI applications.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This is an application-oriented program that develops the visual and verbal skills necessary to effectively convey an idea or information to a target audience. Within its framework, presentation tools, storytelling, public speaking, and anxiety management are addressed. The primary objective is to provide students with the competence to deliver professional and persuasive presentations.

Course Contents

WEEK	TOPICS
1^st Week	personal, social andcultural benefits of public speaking course
2^nd Week	How to become a better listener
3^rd Week	How to build your first speech
4^th Week	Informative speech
5^th Week	Informative class speeches 1
6^th Week	Informative class speeches 2
7^th Week	What makes a presentation effective
8^th Week	Adapting to audience dynamics
9^th Week	Persuasive speech
10^th Week	Persuasive class speeches 1
11^th Week	Persuasive class speeches 2
12^th Week	GroupPresentations
13^th Week	ClassGroupPresentations 1
14^th Week	Class GroupPresentations 2

Recommended or Required Reading

Lucas, Stephen E. (2004). The art of public speaking. (8th ed.). New York: McGraw Hill. (Note the CD-Rom is NOT required).
Gallo, C. (2022). Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds. St. Martin?s Press.
Reynolds, G. (2023). Presentation Zen: Simple Ideas on Presentation Design and Delivery. New Riders.
Kopalle, P. K., Gangwar, M., Kaplan, A., Ramachandran, D., Reinartz, W., & Rindfleisch, A. (2022). Examining Artificial Intelligence (AI) Technologies in Marketing via a Global Lens: Current Trends and Future Research Opportunities. International Journal of Research in Marketing, 39(2), 522?540.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Practice

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	20
Practice	1	20
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	11	2	22
Preparation for Final exam	1	15	15
Course hours	14	3	42
Preparation for Midterm exam	1	20	20
Laboratory (including preparation)
Final exam	1	1	1
Homework
Performance Practice	1	20	20
Total Work Load			121
Total Work Load / 30 (h)			4.03
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10	X	X	X
K11	X	X	X
K12
K13	X	X	X
K14	X	X	X