Information Package
baskent.edu.tr

Program of Photography and Cameraman Operation

SBMO110

PUBLIC RELATIONS

Course Code
SBMO110
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Explains the basic concepts, objectives, fields of practice, and historical development of public relations.
  2. Explains public relations models, the strategic planning process, and the main stages of a public relations campaign.
  3. Defines the fundamental knowledge, skills, and professional qualifications required of a public relations practitioner.
  4. Evaluates ethical principles in public relations practices and analyzes the impact of new media on public relations.
  5. Applies theoretical knowledge of public relations to different practical cases.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course covers the strategic communication process that enables an organization to build trust-based bonds with its target audiences. Within the framework of the course, reputation management, crisis communication, media relations, and campaign planning techniques are addressed. The primary objective is to provide students with the skill to manage corporate perception at a professional level and to develop sustainable communication strategies.
Course Contents
WEEK TOPICS
1st Week Course introduction, objectives, scope, and course procedures. Basic concepts of public relations
2nd Week Historical development of public relations and the factors influencing its development
3rd Week Historical development of public relations
4th Week Fields of practice in public relations
5th Week Fields of practice in public relations
6th Week Fields of practice in public relations
7th Week The strategic planning process and the stages of a public relations campaign
8th Week Midterm Examination
9th Week The strategic planning process and the stages of a public relations campaign
10th Week Public relations models and the duties, roles, and qualifications of a public relations practitioner
11th Week Critical approaches to public relations and contemporary issues
12th Week New media and digital public relations practices
13th Week Social media, digital platforms, and public relations practices
14th Week Ethical principles, professional responsibility, and ethical dilemmas in public relations
Recommended or Required ReadingErdoğan, İrfan, (2008), İletişimi Anlamak, Ankara: Erk Yayıncılık.
Tellan, Derya, (2016), Yönetim ve Halkla İlişkiler, Ankara: Ütopya Yayınevi.
Okay, Aydemir & Okay, Ayla, (2015), Halkla İlişkiler ve Medya, İstanbul: Der'in Yayınları.
Tekvar, S. Oya, (2016), Yeni Medya Yeni Halkla İlişkiler, Ankara: Karınca Yayınevi.

Planned Learning Activities and Teaching Methods
  • Lecture
  • Project
  • Practice
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Project 2 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 18 1 18
Preparation for Final exam 1 20 20
Course hours 14 3 42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 1 1
Homework
Project 2 20 40
Total Work Load121
Total Work Load / 30 (h)4.03
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1 X X X X X
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11 X
K12 X
K13 X X X X
K14 X X X X X