VISUAL COMMUNICATION

SBMO109

Course Code: SBMO109
Semester: -
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Elective Course

Course Level

Associate Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Explain the fundamental concepts of visual communication and the characteristics of the visual communication process.
Describe the basic characteristics of visual perception and the processes through which visual messages are perceived.
Evaluate fundamental visual elements such as point, line, shape, texture, color, space, and typography within the context of communication.
Explain and apply basic design principles such as composition, balance, emphasis, contrast, rhythm, proportion, and visual hierarchy.
Analyze how visual signs and images construct meaning.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

This course is a design-oriented program that ensures the effective conveyance of information and messages using visual tools. The curriculum covers typography, color theory, visual hierarchy, and the principles of graphic design. The primary objective is to provide students with the competence to transform complex data into aesthetic and intelligible visual outputs.

Course Contents

WEEK	TOPICS
1^st Week	?Introduction to visual communication: Communication, visual communication, and fundamental concepts
2^nd Week	?Visual perception and visual literacy
3^rd Week	?Fundamental elements of visual language: Point, line, shape, texture, and space
4^th Week	Principles of design: Balance, emphasis, contrast, rhythm, proportion, unity, and visual hierarchy
5^th Week	Color in visual communication: Color theory, color relationships, and communicative functions of color
6^th Week	Typography and visual communication: Type, readability, hierarchy, and text-image relationships
7^th Week	Composition and visual organization: Arrangement of visual elements and creation of visual emphasis
8^th Week	Midterm Examination
9^th Week	Photography and visual communication: Framing, point of view, composition, and visual expression
10^th Week	Visual signs and meaning: Sign, symbol, icon, code, and association
11^th Week	Visual communication in advertising and graphic design: Posters, advertisements, and corporate visual identity
12^th Week	Visual communication in moving images: Cinema, television, and video
13^th Week	?Visual communication in digital and social media
14^th Week	Target audience, cultural differences, representation, and ethics in visual communication

Recommended or Required Reading

Main References
Berger, J. Ways of Seeing. Penguin Books.
Dondis, D. A. A Primer of Visual Literacy. MIT Press.
Lester, P. M. Visual Communication: Images with Messages. Cengage.
Lupton, E., & Phillips, J. C. Graphic Design: The New Basics. Princeton Architectural Press.
Arnheim, R. Art and Visual Perception: A Psychology of the Creative Eye. University of California Press.
Supplementary Materials

Current examples of visual communication from photography, posters, advertising, graphic design, cinema, television, web, and social media; exhibition and design catalogues; digital visual archives; and visual and written materials provided by the instructor.

Planned Learning Activities and Teaching Methods

Lecture
Discussion

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	8	2	16
Preparation for Final exam	1	35	35
Course hours	14	3	42
Preparation for Midterm exam	1	25	25
Laboratory (including preparation)
Final exam	1	1	1
Homework
Total Work Load			120
Total Work Load / 30 (h)			4
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1	X	X	X	X	X
K2
K3
K4	X	X	X	X	X
K5	X	X	X	X	X
K6
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K8
K9
K10
K11
K12
K13
K14	X	X	X	X	X

	LO1	LO2	LO3	LO4	LO5
K1	X	X	X	X	X
K2
K3
K4	X	X	X	X	X
K5	X	X	X	X	X
K6
K7	X	X	X	X	X
K8
K9
K10
K11
K12
K13
K14	X	X	X	X	X

	LO1	LO2	LO3	LO4	LO5
K1	X	X	X	X	X
K2
K3
K4	X	X	X	X	X
K5	X	X	X	X	X
K6
K7	X	X	X	X	X
K8
K9
K10
K11
K12
K13
K14	X	X	X	X	X

	LO1	LO2	LO3	LO4	LO5
K1	X	X	X	X	X
K2
K3
K4	X	X	X	X	X
K5	X	X	X	X	X
K6
K7	X	X	X	X	X
K8
K9
K10
K11
K12
K13
K14	X	X	X	X	X