| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Can explain the fundamental concepts of digital publishing, platform dynamics, and the differences between digital and traditional publishing.
- Can plan and design content tailored to the target audience and technical requirements of different digital platforms (web, social media, and multimedia environments).
- Can effectively apply user experience (UX) principles and visual design techniques in online content management processes.
- Can manage the production, optimization, and distribution of photographic, video, and audio content published on digital platforms.
- Can evaluate copyright, intellectual property rights, and the ethical principles of digital publishing by relating them to professional practices.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | |
|---|
| Course Description | This course aims to examine digital publishing processes and the fundamental principles of content production in new media environments. The course covers digital publishing platforms, online content management, user experience, visual editing, copyright issues, and digital publishing ethics. In addition, the production and distribution processes of visual and audiovisual content in digital media are evaluated. By the end of the course, students are expected to understand the fundamental concepts of digital publishing and plan content suitable for different platforms. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to Digital Publishing: Fundamental Concepts, Historical Development, and New Media |
|
2nd Week |
Structural and Functional Differences Between Traditional and Digital Publishing |
|
3rd Week |
Digital Publishing Platforms and Media Characteristics (Desktop, Mobile, and Tablet) |
|
4th Week |
Content Management Systems (CMS) and Web Publishing Tools |
|
5th Week |
Fundamentals of User Experience (UX) and User Interface (UI) Design in Digital Publishing |
|
6th Week |
Principles of Visual Editing, Typography, and Digital Layout Design |
|
7th Week |
Digital Multimedia: The Role and Formats of Photography and Graphics in Digital Publishing |
|
8th Week |
Midterm Examination |
|
9th Week |
Video Content Production, Optimization, and Publishing Strategies for Digital Platforms |
|
10th Week |
Audio Publishing: Podcast Production, Distribution Networks, and Audio Technologies |
|
11th Week |
Search Engine Optimization (SEO) and Content Discoverability in Digital Publishing |
|
12th Week |
Social Media Publishing, Micro-Publishing, and Live Streaming Practices |
|
13th Week |
Intellectual Property, Copyright (e.g., Creative Commons), and Licensing in Digital Publishing |
|
14th Week |
Digital Publishing Ethics, Information Disorder, and Online Rights Violations |
|
| Recommended or Required Reading | Binark, M. (Ed.). (2007). Yeni medya çalışmaları. Dipnot Yayınları.
Pavlik, J. V. (2001). Journalism and new media. Columbia University Press.
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Case Study
- Problem Solving
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
30 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
2 |
11 |
22 |
| Preparation for Final exam |
1 |
25 |
25 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
15 |
15 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
15 |
15 |
| Total Work Load | 121 |
| Total Work Load / 30 (h) | 4.03 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
