Information Package
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Program of Photography and Cameraman Operation

FKM153

DIGITAL CONTENT PRODUCTION

Course Code
FKM153
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Identifies digital media platforms.
  2. Develops creative digital content ideas.
  3. Produces short-form video and story content.
  4. Uses digital content creation tools.
  5. Creates social media content strategies.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThis course aims to examine content production processes for digital media platforms through technical and creative perspectives. The course covers visual and audiovisual content creation for digital platforms, storytelling, short video production, social media content strategies, and digital publishing formats. Contemporary digital production tools and user-oriented content design are supported through practical applications. By the end of the course, students are expected to develop creative content suitable for digital media environments.
Course Contents
WEEK TOPICS
1st Week Introduction to Digital Content Creation: The digital media ecosystem, defining digital content, differences between traditional and digital content, the role of the content creator
2nd Week Digital Media Platforms and the User: Features of platforms such as Instagram, TikTok, and YouTube; target audience, user behaviors, and platform-specific content
3rd Week Content Idea Development: Ideation methods, trends, originality, developing content concepts, creative thinking exercises Digital Storytelling: Story structure, character, conflict, narrative, suspense, and continuity; Short-form storytelling
4th Week Social Media Content Strategy: Target audience analysis, content types, content series, publishing schedule, engagement, and content strategy
5th Week Visual Language and Composition: Framing, color, lighting, visual coherence, typography, and visual design for digital platforms
6th Week Short Video Design: Vertical video, duration, opening/hook, pacing, planning, shooting techniques, and short video formats
7th Week Use of Sound and Music: Sound design, speech, effects, music, atmosphere, and the function of sound in digital content
8th Week Midterm week
9th Week Artificial Intelligence and Digital Content Creation: Generative AI tools, prompt engineering, image/video/audio generation, AI in the creative process, ethics, and copyright
10th Week Instagram Series: Format and Concept Development: Mini-series concept for Instagram, genre, target audience, characters, episode structure, and visual language
11th Week Instagram Series: Script and Storyboard: Episode script, scene design, dialogue, storyboard, shooting plan, and production preparation
12th Week Instagram Series: Filming and Content Creation: Shooting episodes, video and audio recording, mobile production techniques, and teamwork
13th Week Instagram Series: Editing and Post-Production: Video editing, pacing, transitions, subtitles, music, audio mixing, color grading, and adaptation to vertical video format
14th Week Digital Publishing and Content Presentation: Adapting content for Instagram; titles, captions, cover images, hashtags, publishing schedule, promotion, and engagement strategy
Recommended or Required ReadingLambert, J. (2013). Digital storytelling: Capturing lives, creating community (4th ed.). Routledge.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Case Study
  • Problem Solving
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Project 2 60
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 2 6 12
Preparation for Final exam 1 25 25
Course hours 14 3 42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 1 1
Homework
Project 2 20 40
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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