| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Analyze the local, national, international, and global dimensions of business management, as well as current developments in contemporary methods and technologies, particularly in information technology.
- Demonstrate the ability to conduct business in electronic environments.
- Evaluate strategies for electronic commerce models.
- Design processes for developing new products in electronic environments.
- Develop pricing strategies for products sold electronically.
- Question security issues in electronic environments.
- Comprehend the evolution of the Internet and its impact on modern business.
- Assess risks and successes in the evolving e-commerce ecosystem.
- Evaluate national and international threats.
- Analyze the digital divide.
- Evaluate the B2B (Business to Business) model.
- Evaluate the B2C (Business to Consumer) model.
- Evaluate the C2C (Consumer to Consumer) model.
- Discuss key issues in e-marketing and advertising.
- Analyze the practices of successful commercial websites.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course explores the integration of business management with information technologies and digitalization. Students will gain expertise in conducting business electronically, analyze e-commerce strategies, and design product development processes. Topics include internet history, security, B2B (Business to Business), B2C (Business to Consumer), C2C (Consumer to Consumer) models, e-marketing, e-advertising, and commercial website applications. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
History of the Internet and its evolution |
|
2nd Week |
E-marketing |
|
3rd Week |
Developing new products in an electronic environment |
|
4th Week |
E-pricing |
|
5th Week |
E-commercials, e-communications, and e-brands |
|
6th Week |
B2B (Business to Business) trade model |
|
7th Week |
B2C (Business to Consumer) trade model |
|
8th Week |
Midterm exam |
|
9th Week |
C2C (Consumer to Consumer) trade model |
|
10th Week |
C2B trade model |
|
11th Week |
E-goverment |
|
12th Week |
E-payment methods |
|
13th Week |
Security in the electronic environment |
|
14th Week |
Applications of successful commercial websites |
|
| Recommended or Required Reading | Civelek, M. (2003). İnternet Ticareti. Beta Yayıncılık.
Öncü, F. (2002). E-pazarlama: İnternet olanaklarıyla ürün ve hizmetin hedef pazara sunulması ve satışı. Litaratür Yayıncılık.
Deniz, R. B. (2001). İşletmeden tüketiciye internette pazarlama ve Türkiye'deki boyutları. Beta Yayıncılık. |
|---|
| Planned Learning Activities and Teaching Methods |
- Questions/Answers
- Lecture
- Other
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Project |
1 |
10 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
55 |
55 |
| Course hours |
13 |
3 |
39 |
| Preparation for Midterm exam |
1 |
45 |
45 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Project |
1 |
10 |
10 |
| Total Work Load | 151 |
| Total Work Load / 30 (h) | 5.03 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
