Master's of Business Administration without Thesis (Distance Education)

At the end of this course, the students;

1. Know the difficulties and opportunities that a marketing manager faces
2. Know the steps of strategic planning process
3. Implement, evaluate and control the steps of marketing planning process
4. Know the conditions of maintaining and sustaining long-term customer relationship.
5. Know product, price, distribution and promotion strategies
6. Implement to the problems of marketing planning and devise solutions using learning during course experience
7. Are equipped with up-to-date conceptual and applied knowledge of marketing planning
8. Know developing strategic focus and competitive advantage
9. Evaluate the threats and opportunities about the organization environment
10. Defines a problem, devise solutions, implement results and present them
11. Are knowledgeable and enough aware about environmental protection and job security
12. Writes and speaks fluently in English
13. Are ethically aware and socially responsible
14. Can conduct interdiciplinary team work

• Lecture
• Discussion