| Course Type | Elective Course |
|---|
| Course Level | Master's Degree Without Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 8 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Know the concepts of perception, learning, motivation, self, attitude.
- Know the types of individual decision making types.
- Know the process of consumers buying decision process.
- Know the methods of buying used in persuasion of consumers.
- Know the effective factors on purchasing.
|
| Mode of Delivery | E-Learning |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | MAN535 Marketing Planning |
|---|
| Course Description | The main topics of this course are the nature of consumer behavior and the factors that are the main determinants of this behavior. In this context, the data processing and decision making processes of consumers are analyzed along with the factors that influence the attitudes and purchasing behavior of consumers. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to consumer behaviors |
|
2nd Week |
Perception and learning |
|
3rd Week |
Motivation, values, self |
|
4th Week |
Personality and life styles |
|
5th Week |
Attitudes, attitudes change and interactive communication |
|
6th Week |
Individual decision making, buying and disposing |
|
7th Week |
Group influence and opinion leadership |
|
8th Week |
Assignment |
|
9th Week |
Household decision making |
|
10th Week |
Consumers subcultures: income and social class, ethnic group, racial, religion and age subcultures |
|
11th Week |
Consumers and cultures |
|
12th Week |
Project presentations |
|
13th Week |
Project presentations |
|
14th Week |
Project presentations |
|
15th Week |
Genel Değerlendirme |
|
| Recommended or Required Reading | Solomon, Michael R. (2002). Consumer Behaviour: Buying, Having and Being International. 5. basım. Prentice Hall.
|
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Assignment |
1 |
20 |
| Total(%) |
|
20 |
| Contribution of In-term Studies to Overall Grade(%) |
|
20 |
| Contribution of Final Examination to Overall Grade(%) |
|
80 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
|
|
|
| Preparation for Quiz |
|
|
|
| Individual or group work |
1 |
60 |
60 |
| Preparation for Final exam |
1 |
60 |
60 |
| Course hours |
14 |
1 |
14 |
| Preparation for Midterm exam |
|
|
|
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
25 |
25 |
| Homework |
4 |
20 |
80 |
| Total Work Load | 239 |
| Total Work Load / 30 (h) | 7.96 |
| ECTS Credit of the Course | 8 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
