MARKETING AND SALES TECHNIQUES OF FINANCIAL PRODUCTS

BF629

Course Type

Elective Course

Course Level

Doctorate Of Science

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

According to which criteria the marketing and sales techniques of the main intermediary institutions operating in the financial markets are determined and applied,
banks, life/pension and elementary insurance companies,
to be resolved in terms of sales both from the perspective of regional directorates and from the perspective of intermediaries and
Comprehends the differences in practice and theory of marketing and sales policies of financial products in Turkey.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

Course Contents

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	14	3	42
Preparation for Final exam	1	30	30
Course hours	14	3	42
Preparation for Midterm exam	1	30	30
Laboratory (including preparation)
Final exam	1	2	2
Homework
Total Work Load			147
Total Work Load / 30 (h)			4.9
ECTS Credit of the Course			15

Language of Instruction

Turkish

Work Placement(s)