Information Package

Master's of Executive Mba without Thesis

YBUS531

STRATEGIC NEGOTIATION TECHNIQUES

Course Code
YBUS531
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree Without Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Will learn negotiation environment, process, and roles.
  2. Will learn negotiation technics, tactics, strategies, and processes
  3. Will enhance the capability and knowledge of managing and gaining of targeted benefits.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionIn order to achieve desired results in business contracts, right tactics have to be applied during negotiation process. Research shows that managers that do not use strategic negotiation methods act emotionally and therefore firms face with revenue loss. Managers have to know more then some determined persuasion methods to overcome with mutual disagreements and conflict of interests in today?s highly competitive business world. Managers that take this course will learn strategic negotiation models. The course covers bidding strategies, win-win strategies, valuation analysis and mutual trust establishment methods.
Course Contents
WEEK TOPICS
1st Week An Introduction to Negotiation
2nd Week Negotiation Concept and Tools
3rd Week The Essence of Negotiation
4th Week Being Strategic
5th Week The Process of Negotiation-1
6th Week The Process of Negotiation-2
7th Week Managing a Negotiation
8th Week Midterm
9th Week Negotiation tactics -1
10th Week Negotiation tactics -2
11th Week Dealing with differences
12th Week Exploring Options-1
13th Week Exploring Options-2
14th Week Exploring Options-3
Recommended or Required ReadingFells, Ray (2009) Effective Negotiation From Research To Results, Cambridge University Press Cambridge.
Greene, John O., and Brant Raney Burleson. (2003) Handbook of communication and social interaction skills. Psychology Press.
Mujtaba, B. G. (2007). Cross cultural management and negotiation practices. ILEAD Academy.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 10
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 1 35 35
Preparation for Final exam 1 120 120
Course hours 14 3 42
Preparation for Midterm exam 1 100 100
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load300
Total Work Load / 30 (h)10
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No
LO1 LO2 LO3
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15
K16