| Course Type | Elective Course |
|---|
| Course Level | Master's Degree Without Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Evaluate the organization and function of the tourism sector.
- Assess the leadership, supervisory, and human relations skills within tourism sector
- Learn laws and legal other issues regarding with tourism sector.
- Aware of environmental and natural issues about tourism sector.
- Comprehend safety and sanitation standards in tourism sector
- Gain world wide insight about implementation of the tourism sector.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | |
|---|
| Course Description | Tourism covers accommodation, transportation and entertainment services for people who go out of their home environment for business, entertainment or vacation. The sector is composed of transportation, accommodation, food and beverage, trip and entertainment sectors. In our country, main tourism services are health and thermal tourism, winter tourism, tableland tourism, speleological tourism, hunting tourism, congress tourism, golf tourism, yacht tourism, Silk Road tourism, belief tourism, air sports tourism, mountain tourism, rafting tourism, diving tourism and bird watching tourism. In this course, the participants will learn how to utilize our country?s tourism potential. There will be also speakers from the sector and case studies for the course. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to tourism sector management: Definitons and motivations for travel. |
|
2nd Week |
The types of visitors, travellers and different forms of tour organisations |
|
3rd Week |
Tourism Finance: Investment and sources of finance |
|
4th Week |
Sub industries of the tourism sector. |
|
5th Week |
Transportation and transportaion management |
|
6th Week |
Advertisement in the tourism sector. |
|
7th Week |
Role of social media in Tourism sector. |
|
8th Week |
Midterm |
|
9th Week |
Pricing of accommodation and catering services. |
|
10th Week |
Consumer demands and changes in tastes and seasonality. |
|
11th Week |
Govermental effects on tourism sector. |
|
12th Week |
Case study |
|
13th Week |
Case study |
|
14th Week |
Case study |
|
15th Week |
General Review |
|
| Recommended or Required Reading | Course Notes |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Case Study
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
10 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
3 |
3 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
2 |
25 |
50 |
| Preparation for Final exam |
1 |
60 |
60 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
35 |
35 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
10 |
10 |
| Homework |
5 |
20 |
100 |
| Total Work Load | 300 |
| Total Work Load / 30 (h) | 10 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
