| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Learn the working principles of marketing.
- Releate the basic elements of marketing with the communication industry.
- Contact the relationship between marketing and public relations.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | Define some key terms of marketing; describe environment of marketing; define strategic marketing planning; marketing research and information systems; consumer, organizatonal and international marketing; market segmentation, targeting and positioning; designing and managing product; pricing products; promotion and matketing communication; marketing and public relations. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
General Concept of this Course |
|
2nd Week |
Fundamentals of Marketing. |
|
3rd Week |
The Marketing Environment and Strategic Marketing Planning |
|
4th Week |
Marketing Research and Information Systems |
|
5th Week |
Consumer Markets and Comsumer Buying Behavior |
|
6th Week |
Industrial and International Markets |
|
7th Week |
Segmentation, Targeting and Positioning Market |
|
8th Week |
Midterm |
|
9th Week |
Designing and Managing Product |
|
10th Week |
Pricing Products |
|
11th Week |
Promotion and Marketing Communication |
|
12th Week |
The Saling Methods |
|
13th Week |
Marketing and Public Relations |
|
14th Week |
New Trends of Marketing |
|
| Recommended or Required Reading | Mucuk, İ., Pazarlama İlkeleri, Türkmen Kitabevi, İstanbul, 2006.
Tek, Ö. B., Pazarlama İlkeleri, Betaş Yayınları.
|
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Attendance |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
60 |
60 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
50 |
50 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Total Work Load | 156 |
| Total Work Load / 30 (h) | 5.2 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
