Program of Radio, Television and Cinema (English 30%)
İLF124
INTRODUCTION TO BUSINESS MANAGEMENT
Course Code
İLF124
Semester
Second Term (Spring)
Theory+Practice
3 + 0
ECTS
5
Course Type
Compulsory Course
Course Level
Bachelor's Degree
Year of Study
1
Semester
Second Term (Spring)
ECTS
5
Name of Lecturer(s)
-
Learning Outcomes
At the end of this course, the students;
Will learn the working principles of business and management.
Can relate the basic elements of business with the communication industry.
Recognize the national, international, social and intercultural dimensions of communication and business.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
None
Course Description
To teach the basic principles of business and to define some key terms of business.
Course Contents
WEEK
TOPICS
1st Week
General concept of business.
2nd Week
Fundamentals of business.
3rd Week
Ethical behavior , profit and social responsibility.
4th Week
Entrepreneurship and establishment of businesses
5th Week
Kinds of business.
6th Week
Investment and planning.
7th Week
Efficiency-Effectiveness - Efficiency and Profitability.
8th Week
Midterm
9th Week
Management - Internal Communication and Team.
10th Week
Marketing.
11th Week
Production.
12th Week
Financing.
13th Week
New trends of global business.
14th Week
New trends of global business.
Recommended or Required Reading
Tuncer,D. ,Ayhan, D.Y.,Varoğlu, D. , Genel İşletmecilik Bilgileri , Siyasal Kitabevi, Ankara, 2008.
Bovee, C.L., Thill, J.V., Schatzman,B.E., Business in Action, Second Edition, Prentice Hall, 2004.
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Other
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
40
Attendance
1
10
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
