| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Increasing their awareness on visual materials, they create communication design by using the visuals actively.
- Develop the skills of reading, interpreting and generating creative ideas
- Gain ability to make the semiological analysis of the visuals
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course covers understanding and interpretation in the process of visual communication, reading symbols, visual perception, reading and precieving visuals according to Gestalt principles. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Meeting, sharing information about the course content. |
|
2nd Week |
Communication, types of communication, visual communication. |
|
3rd Week |
Semiology of visual communication. Icons, symbols, symbolic signs, logos, emblems and trademarks. |
|
4th Week |
Visual communication tools used in design processes and designs (examples and discussion). |
|
5th Week |
Visual perception and Gestalt. Perception principles. Individual differences in perception. Cultural and environmental factors affecting perception. |
|
6th Week |
Visual identity, packaging design, illustration. |
|
7th Week |
Planning of design, communication / media planning. |
|
8th Week |
Midterm Exam. |
|
9th Week |
Advertising. |
|
10th Week |
The active use of images in advertisements. |
|
11th Week |
Photograph. |
|
12th Week |
Television, visuals designed on television platform. |
|
13th Week |
Digital media, computer and visual communication. |
|
14th Week |
Social media and using visuals in social media. |
|
| Recommended or Required Reading | BECER, E. (2002) İletişim ve Grafik Tasarımı. Ankara: Dost Kitabevi Yayınları.
UÇAR, T.F. (2004) Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi.
ARNHEIM, R. (2007). Görsel Düşünme. İstanbul: Metis Yayınları. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Practice
- Project
- Case Study
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
80 |
80 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
35 |
35 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 159 |
| Total Work Load / 30 (h) | 5.3 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
