| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Will be able to understand normal (healthy) communication process.
- To be able to understand the problematic points in the communication process and to solve it.
- Will be able to give examples from her/his personal life.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | By learning organization al skills , he/she is able to analyze the organization as an open system in order to understand the level of communication. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Meeting, indicating aims of the course. |
|
2nd Week |
Communication, Strategy, Communication Strategy, Communication Methods. |
|
3rd Week |
Strategies and tactics in communication methods. |
|
4th Week |
Communication planning. |
|
5th Week |
Practice examples and evaluation. |
|
6th Week |
Practice examples and evaluation. |
|
7th Week |
Crisis communication and crisis management. |
|
8th Week |
Midterm |
|
9th Week |
Brand management and brand strategy. |
|
10th Week |
Project presentations. |
|
11th Week |
Project presentations. |
|
12th Week |
Project presentations. |
|
13th Week |
Project presentations. |
|
14th Week |
General evaluation of the term. |
|
| Recommended or Required Reading | De Cenzo, David A., Silhanek, Beth, Human Relations, Prentice Hall, Upper Saddle River, N. J., 2002 |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Attendance |
1 |
40 |
| Total(%) |
|
70 |
| Contribution of In-term Studies to Overall Grade(%) |
|
70 |
| Contribution of Final Examination to Overall Grade(%) |
|
30 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
1 |
3 |
3 |
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
1 |
18 |
18 |
| Course hours |
12 |
3 |
36 |
| Preparation for Midterm exam |
1 |
36 |
36 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1.5 |
1.5 |
| Homework |
6 |
2 |
12 |
| Total Work Load | 149.5 |
| Total Work Load / 30 (h) | 4.98 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
