PRESENTATION TECHNIQUES

EILF203

Course Code: EILF203
Semester: -
Theory+Practice: 3 + 0
ECTS: 5

Course Type

Elective Course

Course Level

Bachelor's Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Will learn to prepare a presentation using visual and audial instruments.
Consciously use AI-based content creation and editing tools (e.g., text suggestion systems, slide design tools, automated feedback applications) in speech preparation. This use is taught in accordance with ethical principles (e.g., avoiding plagiarism, producing original content, perceiving technology as a supportive element).
Develop technological literacy by effectively using AI-supported analysis and design software (e.g., Canva AI, PowerPoint Copilot, ChatGPT-based speech rehearsal tools) in individual and group presentations. In this process, emphasis is placed on the responsible and transparent use of AI applications.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

Public Speaking is designed to assist students in developing oral communication, specifically public speaking skills. Students are trained in selecting and organizing ideas; adapting a message to a particular audience; supporting ideas clearly, vividly, and logically; and delivering an effective message with confidence and enthusiasm. Within the constraints of time allowed for the class and the number in the class, all assignments will focus on the enhancement of public speaking knowledge and skills. Throughout the course, attention will be focused on providing an atmosphere of positive reinforcement and constructive feedback. Students are encouraged to assist each other with suggestions for improvement. The basic premise of this course is that public speaking is a skill that can be mastered by anyone with motivation and determination. The student will be graded on delivery, organization, and rhetorical skills.

Course Contents

WEEK	TOPICS
1^st Week	personal, social andcultural benefits of public speaking course
2^nd Week	How to become a better listener
3^rd Week	How to build your first speech
4^th Week	Informative speech
5^th Week	Informative class speeches 1
6^th Week	Informative class speeches 2
7^th Week	What makes a presentation effective
8^th Week	Adapting to audience dynamics
9^th Week	Persuasive speech
10^th Week	Persuasive class speeches 1
11^th Week	Persuasive class speeches 2
12^th Week	GroupPresentations
13^th Week	ClassGroupPresentations 1
14^th Week	Class GroupPresentations 2

Recommended or Required Reading

Lucas, Stephen E. (2004). The art of public speaking. (8th ed.). New York: McGraw Hill. (Note the CD-Rom is NOT required).
Gallo, C. (2022). Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds. St. Martin?s Press.
Reynolds, G. (2023). Presentation Zen: Simple Ideas on Presentation Design and Delivery. New Riders.
Kopalle, P. K., Gangwar, M., Kaplan, A., Ramachandran, D., Reinartz, W., & Rindfleisch, A. (2022). Examining Artificial Intelligence (AI) Technologies in Marketing via a Global Lens: Current Trends and Future Research Opportunities. International Journal of Research in Marketing, 39(2), 522?540.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Practice

Assessment Methods and Criteria

	Quantity	Percentage (%)
Practice	1	50
Oral Exam	1	5
Total(%)		55
Contribution of In-term Studies to Overall Grade(%)		55
Contribution of Final Examination to Overall Grade(%)		45
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	2	2	4
Preparation for Quiz
Individual or group work
Preparation for Final exam	1	40	40
Course hours	14	3	42
Preparation for Midterm exam	1	40	40
Laboratory (including preparation)
Final exam	1	2	2
Homework	2	14	28
Total Work Load			156
Total Work Load / 30 (h)			5.2
ECTS Credit of the Course			5

Language of Instruction

English

Work Placement(s)

Programme Qualifications / Learning Outcomes

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