| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Will acquire ability of analytical thinking and critical reading on media texts and have an openness to critical thought in assembling theoretical framework of media texts.
- Will evaluate his/her knowledge and skills with a critical approach.
- Will learn national, international, societal and intercultural dimensions of communication.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course is an examination of the effect and impact of mass media on contemporary life and society. The course covers both the historical evolution of media as well as contemporary developments and issues. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Agenda Setting ? M. E. McCombs & D. L. Shaw |
|
2nd Week |
Agenda Setting ? M. E. McCombs & D. L. Shaw |
|
3rd Week |
Cultivation Theory ? G. Gerbner |
|
4th Week |
Framing Theory ? E. Goffman |
|
5th Week |
Gatekeeping Theory |
|
6th Week |
Message Flow Model ? G. Davie & T. Crane |
|
7th Week |
Schema Theory ? R. Axelrod |
|
8th Week |
Spiral of Silence ? E. Noelle-Neumann |
|
9th Week |
Spiral of Silence ? E. Noelle-Neumann |
|
10th Week |
Systems Theory |
|
11th Week |
Systems Theory |
|
12th Week |
Technological Determinism ? M. McLuhan |
|
13th Week |
The Culture Industry: Enlightenment as Mass Deception - Adorno & Horkheimer |
|
14th Week |
Presentation Week |
|
| Recommended or Required Reading | Stanley J. Baran and Dennis K. Davis, Mass Communication Theory, Wadsworth: United Kingdom, 2010. |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Attendance |
1 |
10 |
| Other |
1 |
25 |
| Total(%) |
|
65 |
| Contribution of In-term Studies to Overall Grade(%) |
|
65 |
| Contribution of Final Examination to Overall Grade(%) |
|
35 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
40 |
40 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
2 |
15 |
30 |
| Total Work Load | 156 |
| Total Work Load / 30 (h) | 5.2 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
