Information Package
baskent.edu.tr

Program of Communication Design

RTS429

ADVERTISING PHOTOGRAPHY

Course Code
RTS429
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Know about the features of advertising photography.
  2. Identify and comprehend the process of taking advertising photograpyhy.
  3. Reinforce and expand their knowledge of shooting advertising photographs and films.
Mode of DeliveryFace to face
PrerequisitesYes(RTS228)
Recommended Optional Programme ComponentsNone
Course DescriptionThe photograph designed by the advertising narrative makes a vital contribution by embodying its message and increasing its effectiveness. Advertising photography to make its contribution as a visual material, it is imperative that the image be clearly perceived as well as emphasizing the suitability of the photography to serve the purpose rather than the artistic perfection. The course is based on this basic approach.
Course Contents
WEEK TOPICS
1st Week Introduction of the course
2nd Week Discussions on Photography and Advertising Photography. Oscar Gustave Rejlander
3rd Week Theories of Attitude Change/Color/Perception/Visual Perception
4th Week Proper Exposure: Aperture-Shutter Speed-ISO
5th Week Light and lighting. Analysis of advertising photos.
6th Week Objective types and their effects on vision. Analysis of advertising photos.
7th Week Composition. Shooting scales, shooting angles and framing. Analysis of advertising photos.
8th Week Midterm
9th Week Midterm evaluation. `Advertising Photo Project? evaluations.
10th Week `Advertising Photo Project evaluations.
11th Week `Advertising Photo Project evaluations.
12th Week `Advertising Photo Project presentations.
13th Week `Advertising Photo Project evaluations.
14th Week Advertising Photo Project Jury
Recommended or Required ReadingPhotography Magazines: Afterimage , Aperture , American Photo , B&W Magazine , British Journal of Photography , Blind Spot , View Camera, Camera Austria, Camerawork, Colors, European Photography, LensWork, Nature Photographer, Outdoor Photography, PDN Photo District News, Photograph Guide.com , Photo Insider, Photo Life, Photographie Magazine, Petersen's PHOTOgraphic, PhotoMedia, PHOTO Techniques, Picture Magazine, Popular Photography, Portfolio, Practical Photography, Professional Photographer, Shots Magazine, Shutterbug Magazine, The Photo Review, Zoom Magazine, PC Photo Photography, Digital Photographer, Digital Camera, JPG Magazine, Fotoritim, Geniş Açı
Planned Learning Activities and Teaching Methods
  • Lecture
  • Project
  • Other
  • Presentation
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Practice 1 10
Project 1 40
Attendance 1 10
Other 1 10
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 2 2
Homework
Project 1 50 50
Performance Practice 1 10 10
Total Work Load146
Total Work Load / 30 (h)4.86
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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