Information Package
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Program of Communication Design

PRP430

SOCIAL RESPONSIBILITY CAMPAIGNS

Course Code
PRP430
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Learn the economic, political and social factors that led to the emergence of the concept and what are some of the international conventions covering this field.
  2. Through teamwork, students learn that social responsibility is a strategic communication tool and that civil society organizations, as well as the public and private sectors, design projects aimed at increasing social benefit and well-being.
  3. Realize the contribution of corporate social responsibility projects to corporate identity, image and reputation.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe student are expected to gain a view point of the meaning, content and the importance of social responsibility
Course Contents
WEEK TOPICS
1st Week Formation of Corporate Social Responsibility Concept
2nd Week Corporate Philanthropy
3rd Week Scope and Limits of Corporate Social Responsibility
4th Week Factors in Increasing Corporate Social Responsibility Awareness
5th Week Corporate Social Purpose Incentive
6th Week Corporate Social Initiatives and Media Planning
7th Week Social Responsibility Areas in Businesses
8th Week Midterm
9th Week Corporate social marketing
10th Week Successful Institutional Funds and Supports for Social Enterprises
11th Week Global Standards in Corporate Social Responsibility and the European Union
12th Week Final Projects
13th Week Final Projects
14th Week Final Projects
Recommended or Required ReadingCrane, A., McWilliams, A., Matten D., Moon, J., and Siegel, D.S. (2009). The Oxford Handbook of Corporate Social Responsibility (Oxford Handbooks). Oxford University Press: USA.
Andrew Crane (Edito? Visit Amazon's Andrew Crane PageFind all the books, read about the author, and more.See search results for this author Are you an author? Learn about Author Central
Prahalad, C. K. And Porter, M.E. (2003). Harvard Business Review on Corporate Responsibility (Harvard Business Review Paperback Series). Harvard Business Press: USA.
Kotler, P. and Lee, N. (2004). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Wiley Press: New Jersey.
Pringle, H. & Thompson, M. (2000). Marka Ruhu Sosyal Sorumluluk Kampanyaları ile Marka Yaratmak. Scala Yayıncılık
Kotler,P. & Lee, N.(2006). Kurumsal Sosyal Sorumluluk. MediaCat Kitapları
Aydede, C. (2007). Yükselen Trend Kurumsal Sosyal Sorumluluk. MediaCat Kitapları
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Attendance 1 10
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 2 2
Homework 2 15 30
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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