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Program of Communication Design

PRP221

THEORETICAL FOUNDATIONS OF PUBLIC RELATIONS

Course Code
PRP221
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Learn the theoretical and historical grounds of public relations.
  2. Learn the theoretical models and concepts of public relations and to apply those in practice.
  3. Possess comprehensive knowledge of public relations theory.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionVarious theories and perspectives in public relations; with a starting point from normative theories to sociocultural and critical perspectives will be analysed within the scope of Theoretical Perspectives in Public Relations.
Course Contents
WEEK TOPICS
1st Week Introduction
2nd Week Public Relations and Historical Perspectives
3rd Week Theories of Public Relations
4th Week Theories of Public Relations
5th Week Theories of Public Relations
6th Week Excellence in Public relations and Communication Management
7th Week Excellence in Public relations and Communication Management
8th Week Midterm
9th Week Excellence in Public relations and Communication Management
10th Week Excellence in Public relations and Communication Management
11th Week Critical Perspectives in Public Relations
12th Week Critical Perspectives in Public Relations
13th Week Sociocultural Theories in Public Relations
14th Week Sociocultural Theories in Public Relations
Recommended or Required ReadingBecerikli Yıldırım, Sema. (2008). ...ve Halkla İlişkiler: Şeytanın Avukatlığından Arabuluculuğa; Bir Disiplinin Eleştirel Analizi. Ankara; Karınca Yayınları.
Edwards, Lee ve Hodges, Caroline E. M. (2011). Public Relations, Soceity and Culture. London; Routledge.
Grunig, Larissa A., Grunig, James, A. Ve Dozier, David M. (2002). Excellent Public Relations and Effective Organizations. London; Lawrance.
Grunig, James E. (2005). Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik. İstanbul; Rota Yayın Yapım Tanıtım Tic. Ltd. Şti.
Holtzhausen, Derina ve Zerfass Ansgar. (2015). The Routledge Handbook of Strategic Communication. London; Routledge.
Keskin, Fatih ve Özdemir, B. Pınar. (2009). Halkla İlişkiler Üzerine: Disiplinlerarası bir Alanın Yönelimleri. Ankara; Dipnot Yayınları.
L?Etang, Jacquie ve Pieczka, Magda. (2002). Halkla İlişkilerde Eleştirel Yaklaşımlar. Ankara; Vadi Yayınları.
Okay, Ayla ve Okay, Aydemir. (2014). Halkla İlişkiler Kavram, Strateji ve Uygulamaları. İstanbul; DER Yayınları.
Yamanoğlu Aktaş, Melike ve Özdemir, B. Pınar. (2013). Halkla İlişkilerin KAZANCI: Geçmiş Eğilimler, Yeni Yönelimler. Ankara; De Ki Basım Yayım Ltd. Şti.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 20
Attendance 1 40
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 2 2
Homework 2 15 30
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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