| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Will be able to know the relationship between corporation culture, corporate identity and branding
- Will be able to create product standarts in corporate identity manual
- Will be able to design and publish corporate identity
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course studies branding, corporate identity development, and the process of preperation and presentation of the corporate identity elements as a communicatoin design problem. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction: Scope, Aims, and Objectives of the Course |
|
2nd Week |
Corporate Identity Foundations: Definition, Significance, and Core Elements |
|
3rd Week |
Visual Analysis: Examination of Benchmark Corporate Identity Case Studies |
|
4th Week |
Visual Semiotics in Graphic Design: Meaning Construction via Color, Typography, and Composition |
|
5th Week |
Layout Systems: Page Layout, Grid Systems, and Master Pages (Parent Pages) in InDesign |
|
6th Week |
Promotional Materials Design I: Principles and Visual Strategy |
|
7th Week |
Promotional Materials Design II: Collateral Development and Application |
|
8th Week |
Midterm Exam: Promotional Materials Design Project |
|
9th Week |
Corporate Identity Guidelines (Brand Book): Preparatory Phases and Structural Planning |
|
10th Week |
Standardization & Design Execution: Defining Product Standards for the Brand Book |
|
11th Week |
Brand Book Development I: Layout, Grid Integration, and Visual Documentation |
|
12th Week |
Brand Book Development II: Advanced Refinement and Guidelines Compilation |
|
13th Week |
Project Presentations and Comprehensive Evaluation |
|
14th Week |
Final Exam: Pre-Press Preparation, Output Delivery, and Presentation of the Brand Book |
|
| Recommended or Required Reading | Okay, A. (2013). Kurum Kimliği. İstanbul: Derin Yayınları.
Olins, W. (1989), Corporate Identity; How to Make Business Strategy Visible Through Design, Massachusetts: Harvard Businesss School Press.
Reil, V. (1995), Principles Of Corporate Communications, London: Prentice Hall. |
|---|
| Planned Learning Activities and Teaching Methods |
- Case Study
- Practice
- Presentation
- Project
- Discussion
- Lecture
- Problem Solving
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
1 |
28 |
28 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
28 |
28 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
1 |
6 |
6 |
| Total Work Load | 150 |
| Total Work Load / 30 (h) | 5 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
