Information Package
baskent.edu.tr

Program of Communication Design

İTA123

BASIC DESIGN I

Course Code
İTA123
Semester
First Term (Fall)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study1
SemesterFirst Term (Fall)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Know basic design principles and elements, Learn about current design technologies
  2. Knows the principles and elements of basic design, its theories and theorists, and can define design problems
  3. Gain aesthetical viewpoint, create unique and original design projects
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course covers comprehension of basic design principles and elements which observation, investigation, visual thinking, selective attention and conscious perception, instinctive powers, and abstraction. This course also includes developing unique languages of expression, gaining the experience and necessary confidence on basic ability of imagery and creativity, and making practices .
Course Contents
WEEK TOPICS
1st Week Introduction: Explanation of the scope, goals and objectives of the course
2nd Week Historical development of design, theories and theorists / First Assignment
3rd Week Design Elements: Composition, tone, texture / in-class practice 1.
4th Week Explaining the purpose and usage principles of design programs: Adobe Illustrator, starting the first project
5th Week Design elements: Spot, shape, white space, movement and in-class practice 2.
6th Week Design elements: Color theory, color groups, contrasts, and harmony
7th Week Basic design principles: Repetition, balance, harmony, contrast, unity / First project feedback
8th Week Explaining the purpose and usage principles of design programs: Adobe Photoshop/2nd Assignment
9th Week Basic design principles: Space, emphasis, proportion
10th Week Student presentations
11th Week Perception, visual perception, gestalt psychology,gestalt principles
12th Week Explaining the purpose and usage principles of design programs: Artificial intelligence applications in-class practice 3.
13th Week Continuing the final projects
14th Week Final project feedback.
Recommended or Required ReadingBERGER, J. (1999). Görme Biçimleri, Metis Yayıncılık, İstanbul.
ITTEN, J., Design and Form, Van Nostrand Reinhold, 1975
LUPTON, Ellen. Graphic design thinking: Beyond brainstorming. 2011.
ATMACA, Anıl Ertok. Temel tasarım. Nobel Akedemik Yayıncılık, 2014.
LANDA, Robin. Graphic design solutions. 2001.
SAUSMAREZ, M. D. (2002) Basic Design, The Dynamics of Visual Form, London, A&C Black.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 20
Assignment 2 4
Practice 3 6
Project 1 15
Total(%) 45
Contribution of In-term Studies to Overall Grade(%) 45
Contribution of Final Examination to Overall Grade(%) 55
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz 1 10 10
Individual or group work 14 3 42
Preparation for Final exam 1 25 25
Course hours 15 3 45
Preparation for Midterm exam 1 8 8
Laboratory (including preparation)
Final exam 1 1 1
Homework 2 9 18
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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