| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Demonstrate knowledge of the fundamental theories and best practices of political communication.
- Develop planning competencies through case studies analysis and group presentations; Improve skills in written and oral communication, group work.
- Understand the role of political leaders' and parties' communication, including the communication platform, political identity, values, media relations, social media, voters communication.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The purpose of this course is to provide an understanding both theoretical knowledge of fundamental theories, concepts, and applications of political communication and an overview of practices in political communication process: research design, planning, implementation and evaluation. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to course; class goals, requirements, main topics. |
|
2nd Week |
What is the Political Communication? Key Concepts. |
|
3rd Week |
Theoretical Perspectives on the Political Communication |
|
4th Week |
What is the shape of Political Communication? |
|
5th Week |
Typology of Media Effect |
|
6th Week |
The Power of Political Communication: Cases |
|
7th Week |
Digital Transformation of Visual Politics |
|
8th Week |
Mid-term |
|
9th Week |
Political Campaigns |
|
10th Week |
Political Advertising |
|
11th Week |
The Use of Visuals |
|
12th Week |
Project Presentations |
|
13th Week |
Project Presentations |
|
14th Week |
Project Presentations |
|
| Recommended or Required Reading | Kate Kenski and Kathleen Hall Jamieson. The Oxford Handbook of Political Communication, Oxford University Press: New York, 2017.
Richard M. Perloff. Dynamics of Political Communication, Routledge: London, 2014. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Case Study
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
30 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
40 |
40 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
2 |
15 |
30 |
| Total Work Load | 156 |
| Total Work Load / 30 (h) | 5.2 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
