| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Will be able to gain the ability to solve problems encountered in strategic communication planning.
- Will gain the necessary knowledge about communication theories, methods, strategies, and techniques.
- Will apply and develop persons, groups, masses, and/ or organizations communicational needs and differences to their field.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course draws a general frame about the knowledge and information in the government sector, media organizations, non-governmental organizations, and private sector's needs on management. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to SC Communication, Strategy, Communication Strategy, Communication Methods |
|
2nd Week |
Strategic Communications Planning Process |
|
3rd Week |
Preparing to Plan: Essential Building Blocks, Foundation of the Plan: The Situation Analysis |
|
4th Week |
Focusing the Plan: Target Audiences, Fostering Audience Support: Communications Objectives |
|
5th Week |
Promoting the Nonprofit Organization: Issue Frames and Message Development, Advancing the Plan: Vehicles and Dissemination Strategies |
|
6th Week |
Ensuring that the Plan Succeeds: Measurement and Evaluation, Pulling It All Together: Creating the Plan |
|
7th Week |
Strategic Communications Plan Template |
|
8th Week |
Midterm Exam |
|
9th Week |
Application Examples And Evaluation |
|
10th Week |
Project Presentation-1 |
|
11th Week |
Project Presentation-2 |
|
12th Week |
Project Presentation-3 |
|
13th Week |
Project Presentation-4 |
|
14th Week |
End of Term Evaluation |
|
15th Week |
|
|
| Recommended or Required Reading | Patterson, S. J., & Radtke, J. M. (2009). Strategic communications for nonprofit organizations: seven steps to creating a successful plan. John Wiley & Sons.
Allen, M. (2016). Strategic communication for sustainable organizations. Theory and Practice. Fayetteville, USA: University of Arkansas. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Report Preparation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Project |
1 |
50 |
| Attendance |
1 |
10 |
| Total(%) |
|
100 |
| Contribution of In-term Studies to Overall Grade(%) |
|
100 |
| Contribution of Final Examination to Overall Grade(%) |
|
0 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
40 |
40 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
1 |
30 |
30 |
| Total Work Load | 156 |
| Total Work Load / 30 (h) | 5.2 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
