Information Package
baskent.edu.tr

Program of Communication Design

EILF208

DISCUSSIONS OF CREATIVITY IN MEDIA

Course Code
EILF208
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Know how creativity is defined by different approaches.
  2. Evaluate creativity in terms of individual, social and cultural aspects.
  3. Discuss relationship between creativity and media sector/mediatexts.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course examines how creativity theories conceptualize creativity; and the course aims to discuss the relationship between creativity and the media sector/media texts.
Course Contents
WEEK TOPICS
1st Week Introduction to the Course
2nd Week What is Creativity?
3rd Week Theories about Creativity-1
4th Week Theories about Creativity-2
5th Week Theories about Creativity-3
6th Week Creative Industries-1
7th Week Creative Industries-2
8th Week Midterm
9th Week Creativity in Media: Cinema and Photography
10th Week Creativity in Media: News and Magazines
11th Week Creativity in Media:Television and Radio
12th Week Creativity in Media:Advertising and Public Relations
13th Week Creativity in Media: Digital Platforms
14th Week General Evaluation
Recommended or Required ReadingHartley, John (2005). Creative Industries. MA: Blackwell Publishing.
Hartley, John, Potts, Jason, Cunningham Stuart, Flew, Terry, Keane, Michael and Banks, John (2013). KeyConcepts in Creative Industries. London: Sage.
McIntyre, Phillip (2012). Creativity and Cultural Production: Issuesfor Media Practice. New York: Palgrave Macmillan.
Pope, Rob (2005). Creativity: Theory, History, Practice. New York: Routledge.
Power, Dominicand Scott, Allen J. (2004). Cultural Industries and the Production of Culture. New York: Routledge.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Case Study
  • Presentation
  • Project
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Presentation of Case Study 1 20
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 45 45
Course hours 14 3 42
Preparation for Midterm exam 1 45 45
Laboratory (including preparation)
Final exam 1 1 1
Homework 1 20 20
Total Work Load154
Total Work Load / 30 (h)5.13
ECTS Credit of the Course5
Language of InstructionEnglish
Work Placement(s)No

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