Information Package
baskent.edu.tr

Program of Public Relations and Publicity (English 30%)

PRP432

CONSUMPTION CULTURE

Course Code
PRP432
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Develop a systematic understanding of consumer society.
  2. Critically discuss key concepts and debates in consumer culture.
  3. Analyze the reciprocal relationship among the economy, culture, technology, consumption practices, taste formation, and lifestyles.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe aim of this course is to examine the emergence of modern consumption and to analyze the historical and social processes through which the human desire to possess has been transformed into dependence on commodities. The course further explores whether consumption can be reconceptualized not as a mechanism of social differentiation but as a means of sharing commons and fostering collective forms of social life. Within this framework, the course critically examines the concept of consumption, the relationship between production and consumption, the transformation of this relationship in the (post-)modern era, and its broader political, social, and cultural implications.
Course Contents
WEEK TOPICS
1st Week Course Introduction
2nd Week Fundamental Concepts: Need, Pleasure, Luxury, and Consumption as Status
3rd Week Consumer Society and Consumer Culture
4th Week Historical Background of the Relationship between Production and Consumption
5th Week Postmodernism, Neoliberalism, and Consumption
6th Week Postmodernism, Neoliberalism, and Consumption
7th Week From Potlatch to Rituals: The Gift Economy
8th Week Midterm Examination
9th Week Gender and Consumption Practices
10th Week Social Media and Consumption
11th Week Space and Consumption
12th Week Space and Consumption
13th Week Consumption during the COVID-19 Pandemic
14th Week Course Evaluation: Consuming to Possess or Sharing the Commons?
Recommended or Required Reading**Readings:
Odabaşı, Yavuz (2019). Tüketim Kültürü: Yetinen Toplumdan Tüketen Topluma, İstanbul: Aura Kitapları
Bocock, Robert. (1997). Tüketim, Çev. İrem Kutluk, Ankara: Dost Kitabevi

Readings:
Tüketim Kültürü: Yetinen Toplumdan Tüketen Topluma (2019), Yavuz Odabaşı, Aura Kitapları, (Sevgili Tüketim Perisi - Sembolik Tüketim ? Hedonizm bölümleri), ss. 3-30
Tüketim Kültürü: Yetinen Toplumdan Tüketen Topluma, Yavuz Odabaşı, Aura Kitapları, (Tüketim Toplumu İdeolojisi bölümü), ss. 31-70
Tüketim (1997), Robert Bocock, Dost Kitabevi Yay,, (Modern Tüketim Kavramının Doğuşu ? Tüketimin Kurumsallaşması ve Tüketim ve Semboller bölümleri), ss. 21-36.
Tüketim Kültürü: Yetinen Toplumdan Tüketen Topluma, Yavuz Odabaşı, (Materyalizm bölümü), ss. 159-182.
Tüketim Kültürü: Yetinen Toplumdan Tüketen Topluma, Yavuz Odabaşı, Aura Kitapları, (Postmodernizm ve Tüketici bölümü), ss. 209-236.
Psikopolitika: Neoliberalizm ve Yeni İktidar Teknikleri, Byung-Chul Han, Metis Yay.
?Commodity, gift and mass-gift: on gift?commodity hybrids in advanced mass consumption cultures?, Nurit Bird-David & Asaf Darr, Economy and Society, 38:2, (2009): 304-325.
Tüketim, Robert Bocock, Dost Kitabevi Yay., (Cinsiyet ve Tüketim bölümü), ss. 88-122.
Tüketim Toplumu (2021), Jean Baudrillard, Ayrıntı Yay., (En Güzel Tüketim Nesnesi Beden bölümü) ss. 163-193.
Gösterişçi Tüketim, Sınıf, Din ve Güçlenme Ekseninde Muhafazakar Kadınlar, Gökçe Çöçel ve Pınar Melis Yelsalı Parmaksız, folk/ed., 2021; 27(2) 106 Ek, 27-50.
Tüketim Kültürü Yeni Medya ve Fotoğraf, Gökhan Demirel, ss. 61-100.
AVM?li Hatırlama ve Unutma?, Saime Tuğrul, Hacettepe Üniversitesi İletişim Fakültesi Kültürel Çalışmalar Dergisi (Moment), 2014, 1: 2, ss. 16-33
Tarihi Kent Merkezlerinde Tüketim Mekanlarının Dönüşümü: Yel değirmeni Mahallesi Örneği, Elifcan Duygun ve Rifat Gökhan Koçyiğit, Tasarım Kuram, 2021, 17: 33, ss. 18-41
Mekanları Tüketmek (2018), John Urry, Ayrıntı Yay., ss. 193-241
Benlisoy, F. (2020) ?Korona Günlerinde Siyaset: Virüs ve Kapitalist Gerçeklik?, https://www.birartibir.org/siyaset/655-virus-ve-kapitalist-gercekcilik
Harvey, D. (2020). ?Covid-19 Adlı Sınıf Depremi?, 22 Mart 2020, https://www.birartibir.org/siyaset/631-covid-19-adli-sinif-depremi
Influencer Effect during Coronavirus Period within the Framework of the Consumption Society AlI, Murat Yel ve Feyza Ünlü Dalaylı, İnsan&İnsan, 8: 28, Bahar/Spring 2021, ss. 91-102
Hickel, Jason. (2021). Çoğu Zarar Azı Karar, Metis Yay., (Müşterekleri Geri Almak ve Büyümeden Gelişmek bölümleri), 187-200
Hickel, Jason. (2021). Çoğu Zarar Azı Karar, Metis Yay.,, (Birinci, İkinci, Üçüncü, Dördüncü, Beşinci Adım bölümü) 218-229
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Attendance 1 20
Presentation of Case Study 1 30
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 0 0 0
Preparation for Quiz
Individual or group work 1 25 25
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 0 0 0
Laboratory (including preparation)
Final exam 1 2 2
Homework 1 42 42
Total Work Load151
Total Work Load / 30 (h)5.03
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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