Information Package
baskent.edu.tr

Program of Public Relations and Publicity (English 30%)

PRP424

CRISIS MANAGEMENT

Course Code
PRP424
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Will learn to be prepeared for and avoid the crisis.
  2. Will learn to diagnose the crisis immediately.
  3. They will learn how to develop emergency plans and implement them through teamwork.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionCrisis management is critical whether you are part of nonprofit, corporate, agency, or governmental concern. This course examines the dilemmas of managerial responsibility that occur when organizations face crisis because of disasters, unexpected circumstances or circumstances beyond the managerial control. A particular emphasis will be made to cover both the growing development in diversity and the contributions of technology Students are provided with the analytical and practical foundations to anticipate possible crises; develop methods of avoiding or minimizing damage, and deal with the resulting impact to stakeholders. Emphasis is placed on how to avoid or minimize the organizational or environmental damage caused by a crisis & methods of diagnosing and resolving crisis. Included are how to prepare an emergency list; identify pre-crisis symptoms; select & shepherd a successful team; handle stakeholder and public relation issues, and create media releases.
Course Contents
WEEK TOPICS
1st Week Introduction to the course and elaboration of syllabus
2nd Week SWOT analysis
3rd Week SWOT analysis papers class speeches
4th Week What is crisis management? Basic causes of a business crisis
5th Week Major sources of potential crises, Identifying potential crises, Prioritizing potential crises
6th Week Major crisis types/risks, the onion model, the Johari window
7th Week Case Study: The Tylenol crisis
8th Week Midterm
9th Week Risk associated with the product/service and reputation management
10th Week Lessons from the past and lobbying practices
11th Week Case study: Three Scenarios; Exxon, death of Princess of Wales and Coca-Cola, tools of crisis response, communicate with your employees before a crisis
12th Week Press conference simulations, final project discussion
13th Week Crisis management team, crisis resolution, final project discussions
14th Week Final projects presentation
Recommended or Required ReadingIan I. Mitroff & Gus Anagnos (2001) "Managing Crises Before They Happen".
Harvard Business Essentials "Crises Management- Master the Skills to Prevent Disasters", (2004) Harvard Business School Press.
Harvard Business Reviews on Crises Management, (2000) Harvard Business School Press.
Laurence Barton, (2001) "Crisis in Organizations II", South Western College publishing.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 25
Assignment 1 20
Project 1 30
Attendance 1 10
Other 1 15
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 2 2
Homework 2 15 30
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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