Information Package
baskent.edu.tr

Program of Public Relations and Publicity (English 30%)

PRP422

PUBLIC RELATIONS PRACTICES

Course Code
PRP422
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Will gain the ability to practice their basic theoretical knowledge in different fields.
  2. Will learn the concepts, nature and role of Public Relations in a complex society.
  3. Will gain the ability to analyse society and actualize proper Public Relations practices.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe main purpose of this course is to create a framework for how public relations practices are implemented through examples of public relations campaigns selected from Turkey and around the world. In this context, the course aims to examine the campaign process, media planning, medium and tools of public relations and modelsof public relations with examples from practice areas such as sponsorship, crisis/risk communication,corporate social responsibility, corporate communication, corporate advertising and lobbying.
Course Contents
WEEK TOPICS
1st Week Introduction to the Course
2nd Week Dominant Narrative of PR History and Public Relations Models
3rd Week Practices Outside the Dominant Narrative of PR History -1
4th Week Practices Outside the Dominant Narrative of PR History -2
5th Week Practices Outside the Dominant Narrative of PR History -3
6th Week Actors of PR Industry: Organisations, Media, Agencies
7th Week Professional Organisations and Professional Ethics
8th Week Successful and Creative Examples in Public Relations-1
9th Week Successful and Creative Examples in Public Relations-2
10th Week Student Presentations
11th Week Student Presentations
12th Week Student Presentations
13th Week Student Presentations
14th Week General Evaluation
Recommended or Required ReadingAktaş Yamanoğlu, M., G.S. Gençtürk Hızal, B.P. Özdemir (2013). Türkiye?de Halkla İlişkiler Tarihi Kurumsallaşma Yılları 1960-1980. Ankara: DeKi.
Aydede, C. (2005). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Medicat.
Biber, A. (2006). Sivil Toplum Örgütlerinde Halkla İlişkiler. Ankara: Nobel.
Başok, N. ve Coşkun Değirmen, G. (2020). Teoriden Pratiğe Halkla İlişkiler Projeleri: Ödüllü Örnek Uygulamalar. Ankara: Nobel.
Coombs, W. T., Holladay, S. J. (2014). Its Not Just PR: Public Relations in Society. West Sussex: John Wiley & Sons.
Edwards, L., Hodges, C. E. M. (der) (2011). Public Relations, Society & Culture: Theoretical and Empirical Expolartions. New York: Routledge.
Kazancı, M. (2005). Türklerde Devletle İlişkiler Üzerine Bazı Notlar. iletişim: araştırmaları Dergisi, 2005 (3): 1-29.
Kazancı, M. (2006). Osmanlıda Halkla İlişkiler. Selçuk Üniversitesi İletişim Fakültesi, 4(3): 5-20.
Keloğlu İşler, E. (2007). Demokrat Parti'nin Halkla İlişkileri Üzerine Bir İnceleme. İletişim Kuram ve Araştırma Dergisi, 24, 111-128.
Keskin, F., Özdemir, B. P. (der) (2009). Halkla İlişkiler Üzerine Disiplinlerarası Bir Alanın Yönelimleri. Ankara: Dipnot.
L'Etang, J., Pieczka, M. (2002). Halkla İlişkilerde Eleştirel Yaklaşımlar. Ankara: Vadi Yayınları.
Yıldırım Becerikli, S. (2011). Halkla İlişkiler ve Reklamın Anatomisi Eleştirel Bir Kavrayış. Ankara: Ütopya.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
  • Project
  • Presentation
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Presentation of Article 1 30
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 45 45
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 1 1
Homework 1 25 25
Total Work Load154
Total Work Load / 30 (h)5.13
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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