Information Package
baskent.edu.tr

Program of Public Relations and Publicity (English 30%)

PRP121

INTRODUCTION TO PUBLIC RELATIONS

Course Code
PRP121
Semester
First Term (Fall)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study1
SemesterFirst Term (Fall)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Learn the historical and conceptual foundations of Public Relations.
  2. Learn the nature, basic objectives and characteristics of Public Relations.
  3. Follows current developments in the field of public relations.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course aims to teach conceptual and factual basis and the content and importance of public relations for organizations.
Course Contents
WEEK TOPICS
1st Week Introduction to the course
2nd Week Fundamental concepts of public relations
3rd Week Related concepts: publicity, advertising, propaganda and marketing
4th Week Historical development of public relations ? dominant narratives and models I
5th Week Historical development of public relations ? dominant narratives and models II
6th Week Historical development of public relations in Türkiye I
7th Week Historical development of public relations in Türkiye II
8th Week Public relations İndustry: roles, structures and organizations
9th Week Application areas of public relations (corporate advertising, marketing public relations, sponsorship)
10th Week Application areas of public relations (internal public relations, corporate social responsibility, corporate social advocacy)
11th Week Application areas of public relations (issue management, crisis communication, risk communication)
12th Week Public relations and ethical codes
13th Week Public relations, digitalization and artificial intelligence I
14th Week Public relations, digitalization and artificial intelligence II
Recommended or Required ReadingAkçay, E. (2017). ''Ulus Markalama Örneği Olarak `Karadeniz Vapuru'''. Güncel Sosyal Bilimler Araştırmaları. Gürkan Kalkan (der.) içinde. SRA Academic Publishing. 51-72.
Gençtürk Hızal, S. (2012). ''Cumhuriyetin İlk Döneminde Bir Rıza Mühendisi: Vedat Nedim Tör''. Harvard University Journal of Turkish Studies 37: 153-176
Gençtürk Hızal, S. (2010). ''Uluslararası Halkla İlişkiler Endüstrisinin Görünümü.'' Uluslararası Halkla İlişkiler Sempozyumu Bildiri Kitabı. Cilt 1. Uluslararası Halkla İlişkiler Sempozyumu 2009 (Uluslararası Kıbrıs Üniversitesi ve Akdeniz Üniversitesi) Lefkoşe, KKTC. Akdeniz Üniversitesi İletişim Fakültesi Yayınları: Antalya, s. 87-96.
Gençtürk Hızal, G. S. (2013). ''Medya ve Halkla İlişkiler Endüstrisi Ortakyaşarlığında Haberin Halkla İlişkilerleşmesi.'' Halkla İlişkilerin Kazancı. Geçmiş Eğilimler, Yeni Yönelimler. Melike Aktaş Yamanoğlu ve Pınar Özdemir (der.) içinde. Ankara: DeKi. 399- 426.
Hutton, J. (1999). ''The Definition, Dimensions, and Domain of Public Relations.'' Public Relations Review (25/2). S: 199-214.
Okay, Ayla ve Aydemir Okay (2021). Halkla İlişkiler Kavram, Strateji ve Uygulamaları. İstanbul: Der Yayınları.
Yamanoğlu, M. A., Gençtürk Hızal, S. G., Özdemir P. (2013). Türkiye?de Halkla İlişkiler Tarihi- Kurumsallaşma Yılları 1960-1980. Ankara: DeKi.
Çeber, B. (2023). Yapay Zeka ve Halkla İlişkiler-Kullanım Alanları, Etki, Sınır ve Zorluklar. Ankara: Nobel.
Özgen, E., & Tiryaki, E. Y. (2024). Halkla İlişkiler Alanında Kullanılabilecek Yapay Zeka Destekli Araçlar Üzerine Bir İnceleme. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 12(1), 88-122.
Çeber, B., & Bilbil, E. K. (2024). Yapay Zeka Uygulamalarının Halkla İlişkilerde İdeal Kullanımına Yönelik Bir Analiz. Etkileşim, (13), 110-141.
Ermiş, A. Ş. (2024). Halkla İlişkilerde Dijitalleşme ve Yapay Zeka: G. Senem Gençtürk Hızal ile Güncel Perspektifler. Yeni Medya, (17), 386-391.
Balta Peltekoğlu, F. (2016)Halkla İlişkiler Nedir? Beta Yayıncılık
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Practice
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Assignment 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 1 14
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 1 1
Homework 1 12 12
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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