Information Package
baskent.edu.tr

Program of Public Relations and Publicity (English 30%)

İLF224

THEORIES OF MASS COMMUNICATION

Course Code
İLF224
Semester
Fourth Term (Spring)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study2
SemesterFourth Term (Spring)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Explain the concepts of paradigm, theory, model, method and their relation to mass communication.
  2. Evaluate the mainstream and critical dimensions of mass communication theories comparatively.
  3. Follow and comment on media texts analytically and critically.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course reviews the basic concepts and theories which were introduced to students in Communication I and Communication II courses; and investigates the main texts regarding to traditional and critical theories in media studies (agenda-setting, cultivation,cultural imperialism, diffusion innovation, functional approach, media dependency, media equation, rules based, spiral of silence, uses and gratification and technological determinism theories, human action approach, theory of discourse analysis, cultural studies and political economy of the media).
Course Contents
WEEK TOPICS
1st Week Theory - Practice - Praxis / Culture - Media / Mainstream - Critical Theory / Paradigm / Methodological Distinctions
2nd Week Impact Paradigm (Direct - Indirect - Long Term Impact)
3rd Week Chicago School (Ezra Park)
4th Week Frankfurt School, Cultural Industry (Adorno, Benjamin, Horkheimer, Marcuse, Habermas)
5th Week Cultural Studies (Hogart, R. Williams, S. Hall, E. P. Thompson)
6th Week Political Economy, Glasgow University (Golding, Murdock, Chomsky, Herman, D. Smythe)
7th Week Communication - Everyday Life (Ethnomethodology) (Garfinkel, Blumer, Mead)
8th Week Midterm
9th Week Semiotics, Audience Research, Feminism (Saussure, Peirce, David Morley, John Fiske)
10th Week Postmodernism (Baudrillard)
11th Week New Media and Information Society Theories (Schiller, Castells, Virilio)
12th Week Human Action Approach
13th Week Theory of Discourse Analysis
14th Week Genel Evaluation
Recommended or Required ReadingHabermas, Jürgen (2001) İletişimsel Eylem Kuramı. Çev.: M. Tüzel. Kabalcı Yayınevi.
Küçük, Mehmet (1999) Medya, İktidar ve İdeoloji. Ankara: Ark Yayınları.
Yaylagül, Levent (2006) Kitle İletişim Kuramları. Ankara: Dipnot Yayınları.
Oskay, Ünsal (Der.) (2000) Kitle Haberleşmesi Teorilerine Giriş. İstanbul: Der Yayınları.
McCombs, M., - Shaw, D.L. (1999 [1972]). Kitle İletişim Araçlarının Gündem Oluşturma işlevi (Çev.: A. Altun). Gazi Üniversitesi İletişim Dergisi, Sayı 1, 259-270.
Noelle-Neumann, E. (1998 [1984]). Kamuoyu -Suskunluk Sarmalının Keşfi (Çev.: M Özkök). Ankara: Dost Kitabevi.
Mutlu, Erol (2005) Kitle İletişim Kuramları. Ankara: Ütopya Yayınevi.
Gerbner, George (1998) Anlattığımız Öyküler. Kültür ve İletişim Dergisi, Kış, 1, 1.
Tomlinson, John (1999) Kültürel Emperyalizm (Çev.: E. Zeybekoğlu). İstanbul: Ayrıntı Yayınları.
Williams, Raymond (1993) Kültür (Çev.: S. Aydın). Ankara: İmge Kitabevi.
İrvan, Süleyman - Binark, Mutlu (Der. Ve Çev.) (1995) Kadın ve Popüler Kültür. Ankara: Ark Yayınları.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work 14 5 70
Preparation for Final exam 1 16 16
Course hours 14 3 42
Preparation for Midterm exam 1 14 14
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load146
Total Work Load / 30 (h)4.86
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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