Information Package

Program of Public Relations and Publicity (English 30%)

İLF123

ECONOMICS

Course Code
İLF123
Semester
First Term (Fall)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study1
SemesterFirst Term (Fall)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Will use the working principles of economics.
  2. Will relate the basic principles of economics with their field.
  3. Can evaluate the economic benefit by taking into account the communication characteristics, needs or differences of individuals, groups, audiences or institutions.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionDefine some key terms of micro economics; describe a market and think about a price as an opportunity cost; explain demand and supply; define , calculate, and explain the factors that influence the price elasticity of demand and supply; describe utility and consumer behaviour; describe and eplain firms behaviour; explain and calculate outputs and costs; define some kinds of markets as perfect competition, monopoly , monopolistic competition and oligopoly.
Course Contents
WEEK TOPICS
1st Week General concept of economics.
2nd Week Basic terms of economics.
3rd Week Demand
4th Week Some application of demand and supply.
5th Week Elasticity of demand and supply.
6th Week The theory of consumer behavior.
7th Week The theory of consumer behavior.
8th Week The theory of firm behavior.
9th Week Cost and Profit of te Firm.
10th Week Markets
11th Week Perfect competition
12th Week Oligopoly, monopoly.
13th Week Monopolistic competition
14th Week Economy in the context of Globalization and Digitalization
Recommended or Required ReadingParkin, M., Economics, Sixth Edition, Addison Wesley World Student Edition, Pearson Education, 2003, USA.
Tucker, I.B. Survey of Economics, Third Edition, South Western College Publishing, 2000, USA.
Türkay, O. ; İktisat Teorisine Giriş.
Ertek, T.; Temel Ekonomi Basından Örneklerle,Beta Yayıncılık
Planned Learning Activities and Teaching Methods
  • Lecture
  • Questions/Answers ve Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Other 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 60 60
Course hours 14 3 42
Preparation for Midterm exam 1 50 50
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No
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