Information Package
baskent.edu.tr

Program of Public Relations and Publicity (English 30%)

İTA230

SEMIOTICS

Course Code
İTA230
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Gain theoretical and practical knowledge about semiotics theories within the interface of language, sign, meaning and design.
  2. Gain the ability to analyze designs with semiotic approaches.
  3. Can deeply understand the value of meaning production and the role of analysis in their own design processes and evaluate them with semiotic concepts.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe origin of semiotics and its historical evolution, semiotic theory, semiotical analysis are the topics to be studied in order to gain a theoretical background. At he end of the course, students will be able to use semiotical methodology and analysis both in their theoretical and practical applications.
Course Contents
WEEK TOPICS
1st Week Language, Culture, Communication, Narrative and Genre, Written Genres and Texts, Visual Genres and Texts
2nd Week Language, culture, mind, language, text, Structuralism, Claude Levi-Strauss: Myth
3rd Week Signification (Semiosis) Charles W. Morris: Semantic, Syntax, Pragmatic Code, Convention and Context
4th Week Ferdinand de Sausssure: Structural Linguistics, Sign: signifier ?signified
5th Week Roland Barthes: Paradigm + Syntagma, Denotation, connotation, Metaphor, metonym
6th Week R. Barthes: Dominant myth, Counter myth
7th Week Roland Barthes: Readerly and Writerly texts, Studium&punctum
8th Week Louis Hjemslev: Expression and Content, The form of and the essence expression, The form of and the esence content
9th Week Charles Sanders Peirce: Icon, Index, symbol
10th Week Umberto Eco:, Author, Reader, Work interpretation, Over interpretation, Open Work
11th Week Mikhail Bakhtin: Intertextuality
12th Week Juri Lotman :Semiosphere
13th Week Christian Metz: Semiotics of cinema
14th Week Jacques Lacan: Language and unconscious, Psychoanalysis
Recommended or Required ReadingBAHKTIN, Mikhail. 1981. The dialogic imagination: four essays. Austin: University of Texas Press.
BARTHES, Roland, 1987. Yazı nedir? İstanbul: Hil Yayıları
BARTHES, Roland.1997. Göstergebilimsel Serüven (Çev. Mehmet Rifat ,Sema Rifat) İstanbul: Yapı Kredi Yayınları.
BERGER, ARTHUR ASA,1999. Signs in Contemporary Culture: An introduction to semiotics. Wisconsin: Sheffield Publishing Company.
DERRIDA, Jacques.1997.Of Grammatology. Baltimore: The Johns Hopkins University Pres
ECO, Umberto. 1979. A theory of semiotics. Bloomington: Indiana University Press.
ECO, Umberto, 1989. The Open Work. London: Hutchinson Radius
ECO, Umberto, 1991. Alımlama Göstergebilimi. Istanbul: Düzlem
ECO, Umberto. 1995. Chaosmos. The return of the middle ages. States of Mind, Dialogues with contemporary thinkers on the European Mind içinde (der.Richard Kearney). Manchester: Manchester University Press.
FISKE, John.1996. İletişim Çalışmalarına Giriş (Çev. Süleyman İrvan). Ankara: Bilim ve Sanat Yayınları.
GÖKTÜRK, Aksit 1997. Okuma Uğrası: Yazın Metninin Kavranışında Okur, Metin, Yazar. Istanbul: Yapı Kredi Yayınları.
GÖKTÜRK, Aksit, 2002. Sözün Ötesi. Istanbul: Yapı Kredi Yayınları.
KARASU, Bilge. 2011. İmbilim Ders Notları. Ankara: Bilgesu Yayıncılık.
KRISTEVA, Julia. Strangers to Ourselves: The hope of the Singular. The States of Mind, Dialogues with contemporary thinkers on the European Mind içinde (der. Richard Kearney). Manchester: Manchester University Press.
METZ, Christian. 2012. Sinemada Anlam Üstüne Denemeler. İstanbul: Hayalperest Yayınları.
RICOEUR, Paul.1995. The creativity of language, The States of Mind, Dialogues with contemporary thinkers on the European Mind içinde (der.Richard Kearney). Manchester: Manchester University Press.
SARUP, Madan. 2004. Postyapısalcılık ve Postmodernizm (Çev. Abdülbaki Güçlü). Ankara: Bilim ve Sanat Yayınları.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Problem Solving
  • Presentation
  • Practice
  • Project
  • Case Study
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 20
Assignment 3 50
Total(%) 70
Contribution of In-term Studies to Overall Grade(%) 70
Contribution of Final Examination to Overall Grade(%) 30
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 60 60
Course hours 14 3 42
Preparation for Midterm exam 1 50 50
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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