Information Package
baskent.edu.tr

Program of Public Relations and Publicity (English 30%)

EILF402

NEW MEDIA

Course Code
EILF402
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Analyse how social relations and institutions are changing through new media.
  2. Achieve the knowledge of examining the effectS of new media in different contextual frames.
  3. Will gain necessary knowledge about the communication theories, methods, strategies and techniques.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course deals the issues of; 1. The conceptual and theoretical framework of digital media, 2. Social networks and platform capitalism 3. Impact of AI on media-based communication processes 4. Digital media and methodological questions.
Course Contents
WEEK TOPICS
1st Week Introduction
2nd Week New Media Theories
3rd Week Network Society and Culture Approach (Castells)
4th Week Social Media Theories (Lovink)
5th Week Network Capitalism (Terranova)
6th Week Digital Identities
7th Week Digital Communities ? Citizen Journalism
8th Week Selfie Culture (Peraica)
9th Week Structure and Agency
10th Week Choice and Algorithms
11th Week Platform Economy
12th Week Visual Cultures
13th Week Recommendation Systems
14th Week Chatbots
Recommended or Required ReadingCastells, M. (2004). The Network Society. A Cross-culural Perspective. Northhampton: Edward Elgar.
Terranova, T. (2004). Network Culture. Politics in the Information Age. London: Pluto
Van Dijck, J., Poell, T., & De Waal, M- (2018). The Platform Society: Public Values in a Connective World.
Oxford: Oxford University Press
Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford University Press.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Practice 1 25
Attendance 1 10
Total(%) 65
Contribution of In-term Studies to Overall Grade(%) 65
Contribution of Final Examination to Overall Grade(%) 35
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 5 5
Preparation for Quiz 6 2 12
Individual or group work 2 4 8
Preparation for Final exam
Course hours 14 3 42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 5 5
Homework 6 2 12
Project 1 65 65
Meeting with advisor 3 3 9
Total Work Load158
Total Work Load / 30 (h)5.26
ECTS Credit of the Course5
Language of InstructionEnglish
Work Placement(s)No

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