Information Package
baskent.edu.tr

Program of Public Relations and Publicity (English 30%)

EILF302

MEDIA MANAGEMENT

Course Code
EILF302
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Explain the economic, managerial, and organizational structures of media enterprises, as well as the fundamental operating dynamics of the media industry.
  2. Evaluate current developments related to media and media management within economic, political, social, and cultural contexts, with a focus on production, distribution, and consumption practices transformed by artificial intelligence?based technologies.
  3. Analyze the ownership structures, revenue models, and competitive conditions of media enterprises within a theoretical framework and from a critical perspective.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course, the economic, managerial and organizational structures of media enterprises will be examined within the framework of the functioning of the media industry, digitalization, legal regulations, and ethical issues.
Course Contents
WEEK TOPICS
1st Week Introduction to Media Management
2nd Week Structure of the Media Industry
3rd Week Fundamental Concepts of Media Economics
4th Week Media Ownership and Concentration
5th Week Revenue Models in Media Enterprises
6th Week Costs and Financing in Media Enterprises
7th Week Management and Organization in Media Enterprises
8th Week Human Resources in Media Enterprises
9th Week Media Marketing
10th Week The Relationship Between Media and Advertising
11th Week Digitalization and the Platform Economy
12th Week Legal Framework in Media Management
13th Week Ethical Issues in Media Management
14th Week The Transformation of Media Management Through Artificial Intelligence, the Future of the Field, and General Evaluation
Recommended or Required ReadingAdaklı, G. (2010). "Neoliberalizm ve Medya: Dünyada ve Türkiye'de Medya Endüstrisinin Dönüşümü." Mülkiye 34(269).
Baytar, O. (2013). ?Medya Ekonomisine Bakış?. Konya: Çizgi Kitabevi.
Dağtaş, E. (2015). ?Medya Ekonomisi ve İşletmeciliği?. Eskişehir: Anadolu Üniversitesi Yayınevi.
Golding, P. ve Graham Murdock (2002) "Kültür, İletişim ve Ekonomi", Medya, Kültür ve Siyaset. Der. Süleyman İrvan Ankara: Alp.
Kuyucu, M. (2012). ?Türkiye?de Medya Ekonomisi?. İstanbul: Esen Kitap.
Sönmez, M. (2010). ?Medya, Kültür, Para ve İstanbul İktidarı?. İstanbul: Yordam.
Şahin, O., Yatıkçı, A. (2022). ?Medya Ekonomisi, İşletmeciliği ve Muhasebesi?. Ankara: Detay Yayıncılık.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Questions/Answers
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 60 60
Course hours 14 3 42
Preparation for Midterm exam 1 50 50
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionEnglish
Work Placement(s)No

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