Information Package
baskent.edu.tr

Program of Public Relations and Publicity (English 30%)

EILF203

PRESENTATION TECHNIQUES

Course Code
EILF203
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Will learn to prepare a presentation using visual and audial instruments.
  2. Consciously use AI-based content creation and editing tools (e.g., text suggestion systems, slide design tools, automated feedback applications) in speech preparation. This use is taught in accordance with ethical principles (e.g., avoiding plagiarism, producing original content, perceiving technology as a supportive element).
  3. Develop technological literacy by effectively using AI-supported analysis and design software (e.g., Canva AI, PowerPoint Copilot, ChatGPT-based speech rehearsal tools) in individual and group presentations. In this process, emphasis is placed on the responsible and transparent use of AI applications.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionPublic Speaking is designed to assist students in developing oral communication, specifically public speaking skills. Students are trained in selecting and organizing ideas; adapting a message to a particular audience; supporting ideas clearly, vividly, and logically; and delivering an effective message with confidence and enthusiasm. Within the constraints of time allowed for the class and the number in the class, all assignments will focus on the enhancement of public speaking knowledge and skills. Throughout the course, attention will be focused on providing an atmosphere of positive reinforcement and constructive feedback. Students are encouraged to assist each other with suggestions for improvement. The basic premise of this course is that public speaking is a skill that can be mastered by anyone with motivation and determination. The student will be graded on delivery, organization, and rhetorical skills.
Course Contents
WEEK TOPICS
1st Week personal, social andcultural benefits of public speaking course
2nd Week How to become a better listener
3rd Week How to build your first speech
4th Week Informative speech
5th Week Informative class speeches 1
6th Week Informative class speeches 2
7th Week What makes a presentation effective
8th Week Adapting to audience dynamics
9th Week Persuasive speech
10th Week Persuasive class speeches 1
11th Week Persuasive class speeches 2
12th Week GroupPresentations
13th Week ClassGroupPresentations 1
14th Week Class GroupPresentations 2
Recommended or Required ReadingLucas, Stephen E. (2004). The art of public speaking. (8th ed.). New York: McGraw Hill. (Note the CD-Rom is NOT required).
Gallo, C. (2022). Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds. St. Martin?s Press.
Reynolds, G. (2023). Presentation Zen: Simple Ideas on Presentation Design and Delivery. New Riders.
Kopalle, P. K., Gangwar, M., Kaplan, A., Ramachandran, D., Reinartz, W., & Rindfleisch, A. (2022). Examining Artificial Intelligence (AI) Technologies in Marketing via a Global Lens: Current Trends and Future Research Opportunities. International Journal of Research in Marketing, 39(2), 522?540.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Practice
Assessment Methods and Criteria
Quantity Percentage (%)
Practice 1 50
Oral Exam 1 5
Total(%) 55
Contribution of In-term Studies to Overall Grade(%) 55
Contribution of Final Examination to Overall Grade(%) 45
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 2 2 4
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 2 2
Homework 2 14 28
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionEnglish
Work Placement(s)No

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