| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 3 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Can define the concepts related to e-commerce.
- Define the features and tools of e-commerce.
- Can transfer the benefits of e-commerce.
- Can make e-commerce
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | History of the Internet, e-generation, digital economy, e-commerce types, e-marketing, e-mail marketing, internet-BIT usage, e-government, e-quality, e-crimes; current issues related to e-commerce are taught. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
The Internet |
|
2nd Week |
E-Marketing |
|
3rd Week |
New product development in electronic environment |
|
4th Week |
E-pricing |
|
5th Week |
E-advertising, e-communication, e-brand |
|
6th Week |
B2B |
|
7th Week |
B2C |
|
8th Week |
Midterm |
|
9th Week |
C2C |
|
10th Week |
C2B |
|
11th Week |
E-government |
|
12th Week |
E-payment types |
|
13th Week |
Security in electronic environment |
|
14th Week |
Applications of commercial sites |
|
15th Week |
Final Exam |
|
| Recommended or Required Reading | 1. Civelek, M. (2003). İnternet Ticareti, Beta Yayıncılık, İstanbul.
2. Öncü, F. (2002). E-pazarlama: İnternet olanaklarıyla ürün ve hizmetin hedef pazara sunulması ve satışı. Litaratür Yayıncılık, İstanbul.
3. Deniz, R. B. (2001). İşletmeden tüketiciye internette pazarlama ve Türkiye'deki boyutları. Beta Yayıncılık, İstanbul. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Örnekleme
- Practice
- Presentation
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
1 |
4 |
4 |
| Individual or group work |
2 |
5 |
10 |
| Preparation for Final exam |
5 |
5 |
25 |
| Course hours |
14 |
2 |
28 |
| Preparation for Midterm exam |
3 |
5 |
15 |
| Laboratory (including preparation) |
2 |
2 |
4 |
| Final exam |
1 |
1 |
1 |
| Homework |
2 |
2 |
4 |
| Total Work Load | 92 |
| Total Work Load / 30 (h) | 3.06 |
| ECTS Credit of the Course | 3 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
