Information Package
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Program of Technology and Knowledge Management

MAN454

E-COMMERCE

Course Code
MAN454
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Comprehend the importance of electronic commerce.
  2. Know the basic concepts related to electronic commerce.
  3. Comprehend the differences between traditional and electronic commerce activities.
  4. Learns the fundamental concepts of electronic commerce.
  5. Can define e-commerce business models.
  6. Can compare e-commerce business models.
  7. Gains a general overview of electronic commerce.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsMAN417 CURRENT TRENDS / APPROACHES IN BUSINESS
Course DescriptionElectronic commerce (e-commerce) refers to the strategic use of Networks and computers to support the transaction of goods and services between customers and suppliers. Goals of this course are; to provide the student with an understanding of the relationships between communications and computers and the economics of our society, to gain an understanding of the theories and concepts underlying e-commerce, to improve familiarity with current challenges and issues in e-commerce, etc. Students who miss more than 30% of total class hours receive an F2 grade.
Course Contents
WEEK TOPICS
1st Week Introduction
2nd Week Overview of Electronic Commerce
3rd Week Overview of Electronic Commerce (continued)
4th Week E-Commerce: Mechanisms, Infrastructures and Tools
5th Week E-Commerce: Mechanisms, Infrastructures and Tools, Retailing in Electronic Commerce: Products and Services
6th Week Retailing in Electronic Commerce: Products and Services , B2B E-Commerce
7th Week Midterm
8th Week B2B E-Commerce
9th Week Innovative EC Systems
10th Week Innovative EC Systems, Mobile Commerce
11th Week Social Commerce, Marketing and Advertising in E-Commerce
12th Week Marketing and Advertising in E-Commerce
13th Week Project Presentations and Report Submissions
14th Week Project Presentations and Report Submissions (continued)
Recommended or Required ReadingGazanfer Erbaşlar, Şükrü Dokur, Elektronik Ticaret, Nobel Akademik Yayıncılık.
Muammer Zerenler, Dijital İş Yaşamı: Tüm Boyutlarıyla Elektronik Ticaret, Gazi Kitabevi.
Gonca Telli Yamamoto, E-Ticaret: Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi.
Mehmet Akif Çakırer, E-Ticaret, Ekin Basım Yayın.
Erkan Akar, Cantürk Kayahan, Elektronik Ticaret ve Elektronik İş, Nobel Akademik Yayıncılık, 2. Baskı.
Lecture notes
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 35
Project 1 20
Total(%) 55
Contribution of In-term Studies to Overall Grade(%) 55
Contribution of Final Examination to Overall Grade(%) 45
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 14 4 56
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 2 2
Homework
Project 1 20 20
Total Work Load160
Total Work Load / 30 (h)5.33
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6 LO7
K1 X X X X X X
K2
K3 X
K4
K5
K6
K7
K8
K9 X
K10
K11
K12
K13 X X X X X X X
K14
K15