| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- To increase students knowledge and understanding of the mass communication process and the mass media industries.
- To increase students awareness of how they interact with those industries and with media content to create meaning.
- To help students become more skilled and knowledgeable consumers of media content and politics.
- To develop students understanding of the relationships among communication, mass
communication, culture, and those who live in the society and political structure
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | There is no recommended optional programme component for this course. |
|---|
| Course Description | This course is an examination of the effect and impact of mass media on contemporary life and society. The course covers both the historical evolution of media as well as contemporary developments and issues. Course work will include weekly chapter readings from the course text, quizzes, and regular participation in on-line discussion forums which will require writing and reflection. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction - Theory and the Study of Communication pp.4-16 |
|
2nd Week |
Historical Developments in Mass Communication Theory pp.16-53 |
|
3rd Week |
The Individual Perspective on Mass Communication Theory pp. 53-87 |
|
4th Week |
The Individual Perspective on Mass Communication Theory pp. 53-87 |
|
5th Week |
The Sociological Perspective on Mass Communication Theory pp. 87-120 |
|
6th Week |
Class Study - 1 |
|
7th Week |
Midterm Exam |
|
8th Week |
International Communication Theories pp. 150-170 |
|
9th Week |
Selling Politicians and Creating Celebrity pp. 172-193 |
|
10th Week |
Selling Political Policies and Beliefs pp. 194-209 |
|
11th Week |
Class Study - 2 |
|
12th Week |
Selling War/Selling Peace pp. 210-237, The Media and Terrorism pp. 238-251 |
|
13th Week |
The Media and Foreign Relations pp. 252-270 |
|
14th Week |
Class Study - 3 |
|
| Recommended or Required Reading | Rosenberry J. and Vicker, L. (2021) Applied Mass Communication Theory, Routledge, New York.
Louw, E. (2010) The Media and Political Process, SAGE, London. |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
4 |
30 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
30 |
30 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
10 |
10 |
| Total Work Load | 152 |
| Total Work Load / 30 (h) | 5.06 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
