Information Package
baskent.edu.tr

Program of Business Administration (Turkish)

MAN479

STRATEGIC MANAGEMENT

Course Code
MAN479
Semester
Seventh Term (Fall)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study4
SemesterSeventh Term (Fall)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Know and define organizational strategies
  2. Know types of business-level strategies
  3. Know corporate level strategies
  4. Gain an understanding of international strategies
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course is oriented towards the analysis of strategy and policy-making processes in organizations. Considering all the external and internal factors that affect the company's strategy and policies, this process is examined conceptually and practically by focusing on the analysis of real cases. Students who miss more than 30% of total class hours receive an F2 grade.
Course Contents
WEEK TOPICS
1st Week Introduction to the course
2nd Week Strategic management, related terms and concepts
3rd Week Strategic schools of thought
4th Week Strategic management process and elements
5th Week External environment analysis
6th Week Business analysis
7th Week Midterm
8th Week Business environment-sector analysis
9th Week Strategic orientation
10th Week Core Strategies and its subgroups
11th Week Top management strategies
12th Week Competitive strategies and Functional strategies
13th Week Implementation of strategies and business structures
14th Week Case studies
Recommended or Required ReadingÜlgen, H. and Mirze, K., 2020, 10. Edition, İşletmelerde Stratejik Yönetim, Beta
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Practice 1 15
Presentation of Book 1 15
Presentation of Case Study 1 20
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 14 2 28
Preparation for Final exam 1 45 45
Course hours 14 3 42
Preparation for Midterm exam 1 35 35
Laboratory (including preparation)
Final exam 1 1.5 1.5
Homework
Case Study Presentation 1 20 20
Total Work Load171.5
Total Work Load / 30 (h)5.71
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4
K1 X X X X
K2 X
K3 X X X X
K4
K5 X X X X
K6
K7 X X X X
K8
K9 X
K10 X
K11 X X X
K12 X
K13 X