E-COMMERCE

MAN454

Course Code: MAN454
Semester: -
Theory+Practice: 3 + 0
ECTS: 5

Course Type

Elective Course

Course Level

Bachelor's Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Professor Selay Ilgaz Sümer

Learning Outcomes

At the end of this course, the students;

Comprehend the importance of electronic commerce.
Know the basic concepts related to electronic commerce.
Comprehend the differences between traditional and electronic commerce activities.
Learns the fundamental concepts of electronic commerce.
Can define e-commerce business models.
Can compare e-commerce business models.
Gains a general overview of electronic commerce.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

MAN417 CURRENT TRENDS / APPROACHES IN BUSINESS

Course Description

Electronic commerce (e-commerce) refers to the strategic use of Networks and computers to support the transaction of goods and services between customers and suppliers. Goals of this course are; to provide the student with an understanding of the relationships between communications and computers and the economics of our society, to gain an understanding of the theories and concepts underlying e-commerce, to improve familiarity with current challenges and issues in e-commerce, etc. Students who miss more than 30% of total class hours receive an F2 grade.

Course Contents

WEEK	TOPICS
1^st Week	Introduction
2^nd Week	Overview of Electronic Commerce
3^rd Week	Overview of Electronic Commerce (continued)
4^th Week	E-Commerce: Mechanisms, Infrastructures and Tools
5^th Week	E-Commerce: Mechanisms, Infrastructures and Tools, Retailing in Electronic Commerce: Products and Services
6^th Week	Retailing in Electronic Commerce: Products and Services , B2B E-Commerce
7^th Week	Midterm
8^th Week	B2B E-Commerce
9^th Week	Innovative EC Systems
10^th Week	Innovative EC Systems, Mobile Commerce
11^th Week	Social Commerce, Marketing and Advertising in E-Commerce
12^th Week	Marketing and Advertising in E-Commerce
13^th Week	Project Presentations and Report Submissions
14^th Week	Project Presentations and Report Submissions (continued)

Recommended or Required Reading

Gazanfer Erbaşlar, Şükrü Dokur, Elektronik Ticaret, Nobel Akademik Yayıncılık.
Muammer Zerenler, Dijital İş Yaşamı: Tüm Boyutlarıyla Elektronik Ticaret, Gazi Kitabevi.
Gonca Telli Yamamoto, E-Ticaret: Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi.
Mehmet Akif Çakırer, E-Ticaret, Ekin Basım Yayın.
Erkan Akar, Cantürk Kayahan, Elektronik Ticaret ve Elektronik İş, Nobel Akademik Yayıncılık, 2. Baskı.
Lecture notes

Planned Learning Activities and Teaching Methods

Lecture
Discussion

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	35
Project	1	20
Total(%)		55
Contribution of In-term Studies to Overall Grade(%)		55
Contribution of Final Examination to Overall Grade(%)		45
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work	14	4	56
Preparation for Final exam	1	40	40
Course hours	14	3	42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam	1	2	2
Homework
Project	1	20	20
Total Work Load			160
Total Work Load / 30 (h)			5.33
ECTS Credit of the Course			5

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5	LO6	LO7
K1	X	X	X
K2	X
K3
K4
K5				X	X	X	X
K6
K7
K8
K9
K10
K11
K12
K13