Information Package
baskent.edu.tr

Program of Graphic Design

GRA461

ADVANCED TYPOGRAPHY

Course Code
GRA461
Semester
-
Theory+Practice
2 + 2
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Solve design problems and generate original ideas.
  2. Think within a specific context.
  3. Express their thoughts through verbal and visual means.
  4. Creatively express an idea, concept, or phenomenon through visual means.
  5. Select and create typography/fonts suitable for their projects.
  6. Apply appropriate and accurate typographic design knowledge to their field of work.
  7. Is able to use AI tools in terms of proper design field with ethical principals.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNo
Course DescriptionThis course focuses on advanced typographic compositions, font design, and experimental typography projects.Artificial intelligence tools are used ethically during the project process.
Course Contents
WEEK TOPICS
1st Week Introduction, review of the program.
2nd Week Assignment of the first project.
3rd Week Project critiques.
4th Week Project critiques.
5th Week Font design.
6th Week Project critiques.
7th Week Presentation of the first project.
8th Week Second project / Class discussions.
9th Week Project critiques.
10th Week Project critiques.
11th Week Presentation of the second project.
12th Week Final project / Class discussions.
13th Week Project critiques / Class discussions.
14th Week Final presentation / Submission.
Recommended or Required ReadingArnheim, R. (1974). Art and Visual Perception. California: University of California Press.
Baines, P. ve Dixon, C. (2002). Signs Lettering in the Environment. UK: Laurence King
Publishing.

Baur, R. (2004) Integral et associes. Identity of Places. Fransa: Pyramyd.

Bloomer, K. C. ve Moore, C. W. (1977). Body, Memory, and Architecture (with a contribution by Robert J. Yudell). New Haven and London: Yale University Press.

Bringhurst, R. (2001). The Elements of Typographic Style. Canada: Hartley &
Marks Publishers.

Calori, C. (2007). Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems. New Jersey and Canada: John Wiley & Sons Inc.

Gibson, D. (2009). The Wayfinding HandBook / Information Design For
Public Places. New York: Princeton Architectural Press.

Meuser P. ve Pogade D. (2010). Construction and Design Manual Wayfinding
and Signage. Berlin: DOM Publishers.

Mollerup, P. (2005). Wayshowing: A Guide To Environmental Signage
Principles and Practices. Lars Müller Publishers.

Uebele, A., Schmidt-Friderichs, K. (2007). Signage Systems & Information
Graphics: A Professional Sourcebook. Thames & Hudson.

Wurman, R. S. (1990). Information Anxiety. USA: Bantam Books.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Problem Solving
  • Practice
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Practice 1 30
Project 1 50
Attendance 1 10
Other 1 10
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 2 4 8
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam 1 10 10
Course hours 14 4 56
Preparation for Midterm exam 1 8 8
Laboratory (including preparation)
Final exam 1 4 4
Homework
Project 3 7 21
Total Work Load149
Total Work Load / 30 (h)4.96
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6 LO7
K1
K2
K3
K4
K5 X X
K6 X
K7 X
K8
K9 X
K10
K11
K12
K13
K14
K15
K16
K17 X
K18
K19 X
K20
K21
K22