Information Package
baskent.edu.tr

Program of Graphic Design

GRA427

GRAPHIC DESIGN PROJECT V

Course Code
GRA427
Semester
Seventh Term (Fall)
Theory+Practice
2 + 4
ECTS
8
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study4
SemesterSeventh Term (Fall)
ECTS8
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Solve design problems and generate original ideas.
  2. Work within the limits of a specific concept.
  3. Establish and interpret the relationship between the past, present, and future in design.
  4. Apply critical thinking skills.
  5. Convey their ideas verbally and visually.
  6. Establish connections between historical, social, and economic conditions and art/design processes.
  7. Think conceptually and express their thoughts visually.
  8. Creatively express a thought, concept, or phenomenon visually.
  9. Design and think through all the details and steps of an advertising campaign.
  10. Use appropriate and accurate typographic design knowledge for their field.
  11. Is able to use AI tools in terms of proper design field with ethical principals.
Mode of DeliveryFace to face
PrerequisitesYes(GRA334)
Recommended Optional Programme ComponentsNone
Course DescriptionThis course aims for students to produce a social responsibility-based graphic design project within a group work setting. Students identify a social issue and develop visual communication strategies for this problem. The course covers the processes of research, conceptual development, target audience analysis, campaign planning, implementation, and presentation. At the end of the process, each group presents their social benefit-oriented campaign with a unique design language.
Course Contents
WEEK TOPICS
1st Week Introduction, course definition, example project showcase. Group formation, Pre-Course Survey.
2nd Week Brainstorming on social issues and topic selection.
3rd Week Research and target audience definition. SWOT analysis exercise.
4th Week Conceptual development, brief creation, project plan presentation.
5th Week Visual language and communication strategies. Sketching exercises.
6th Week Guidance before the interim presentation. Feedback on draft outputs.
7th Week Interim Presentation: Each group's first concept presentation and evaluation.
8th Week Interim presentation evaluation and revision planning.
9th Week Production of design suitable for media (posters, social media, video, etc.).
10th Week Implementation process and material production. Guidance and support.
11th Week Campaign dissemination strategies (exhibition, social media, sharing plan).
12th Week Preparation of presentation materials. Mock-up and content check.
13th Week Final presentation rehearsal. Completion of the project file/dossier.
14th Week Final Presentation: Each group presents the entire process and results.
15th Week Final Presentation: Each group presents the entire process and results, Post-Course Survey.
Recommended or Required ReadingAkman, M., & Uçar, T. F., (2020). Bugünün ve Geleceğin Grafik Tasarımı. Akdeniz Sanat Dergisi , vol.14, no.25, 9-21.
Becer, Emre. (2020). Modern Sanat ve Yeni Tipografi. 4. Baskı, Dost Kitabevi.
Becer, Emre. (2024). İletişim ve Grafik Tasarım. 14. Baskı, Dost Kitabevi.
Bokhua, George. (2022). Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons, 1. Baskı, Rockport Publishers Inc.
Buyurgan, Serap., Buyurgan Ufuk, (2020). Sanat eğitimi ve öğretimi (eğitimin her kademesine yönelik yöntem ve tekniklerle). (Geliştirilmiş 8. Baskı) Ankara: PEGEM Akademi.
Hyndman, Sarah. (2016). Why Fonts Matter. 1. Baskı, Virgin Books
Logggos. (n.d.). https://www.logggos.club/browse
Peters, Allan (2023). Logos that Last: How to Create Iconic Visual Branding, 1. Baskı, Rockport Publishers Inc.
Samara, Timoty. (2006). Type Style Finder. Rockport Pub.
Samara, Timoty. (2005). Making and Breaking the Grid. Rockport Publishers.
Sarıkavak, Namık Kemal. (2017). Kaligrafik ve Tipografik Deneysel Tasarımlar. İstanbul: Hayalperest Yayınevi.
Sarıkavak, Namık Kemal. (2017). Çağdaş Tipografinin Temelleri. Seçkin Yayıncılık.
Uçar, Tevfik Fikret. (2019). Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi.
Slade-Brooking, Catharine (2016). Creating a Brand Identity: A Guide for Designers, 1. Baskı, Laurence King Publishing
Yalanska, Marina, (n.d.). Logo Design: Collection of Creative Logos for a Variety of Brands. https://blog.tubikstudio.com/logo-design-creative-logos-collection/
Malcolm Barnard, 2005, Graphic Design as Communication. UK, Routledge.
Philip Meggs, 1992, Type and Image. Canada, John Wiley and Sons.
Robin Landa, 2001, Graphic Design Solutions. Canada, OnWord Press.

Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Problem Solving
  • Practice
  • Project
  • Report Preparation
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 20
Project 1 50
Other 1 30
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 6 6
Preparation for Quiz
Individual or group work 14 5 70
Preparation for Final exam 1 15 15
Course hours 14 6 84
Preparation for Midterm exam 1 15 15
Laboratory (including preparation)
Final exam 1 6 6
Homework
Presentation (including preperation) 1 4 4
Project 2 20 40
Total Work Load240
Total Work Load / 30 (h)8
ECTS Credit of the Course8
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8 LO9 LO10 LO11
K1
K2
K3 X X
K4 X X
K5 X X X
K6
K7 X X
K8
K9 X
K10 X
K11 X
K12
K13
K14
K15
K16
K17
K18
K19
K20
K21
K22