Develop problem-solving skills for design challenges and the ability to generate original ideas.
Gain the ability to define strategies for visual communication and create documents aligned with these strategies.
Acquire the ability to creatively express a thought, concept, or phenomenon visually.
Keep up with evolving and changing technologies and select the ones most suitable for their needs.
Develop the ability to conceptualize and design an advertising campaign in full detail and through its various stages.
Mode of Delivery
Face to face
Prerequisites
Yes(GRA230)
Recommended Optional Programme Components
None
Course Description
Graphic Design Project III aims to enhance students' visual thinking and communication skills by conducting brand research, creating graphic and advertising designs, and providing opportunities to practice finding creative solutions to design problems.
Course Contents
WEEK
TOPICS
1st Week
Introduction, course overview, and discussion of mutual expectations regarding the course.
2nd Week
Presentations, brand selection, preparation for midterm/final projects, and brief.
3rd Week
Presentation of briefs, evaluation, discussion, development, and sketch work.
4th Week
Presentation of briefs, evaluation, discussion, development, and sketch work.
5th Week
Sketch work and evaluation for magazine advertisements.
6th Week
Idea generation and design work for magazine advertisements.
7th Week
Final evaluation of magazine advertisements.
8th Week
Midterm
9th Week
Sketch work for social media content designs.
10th Week
Social media content design work.
11th Week
Social media content design work.
12th Week
Social media content design work.
13th Week
Preparation for poster presentations.
14th Week
Preparation for poster presentations.
Recommended or Required Reading
-
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Question and Answer
Case Study
Problem Solving
Education-Practice
Project
Report Preparation
Presentation
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
40
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
