Develop the ability to think in two and three dimensions.
Gain communication skills and effectively use the Turkish language.
Acquire the ability to communicate and express themselves visually.
Solve design problems and generate original ideas.
Work within a specific concept and its limitations.
Enhance their observational skills.
Gain the ability to express what they observe through lines.
Act in compliance with existing laws and regulations and take ethical responsibility.
Develop critical thinking skills.
Enhance the ability to think within a context.
Communicate their thoughts verbally and visually.
Keep up with evolving and changing technology and choose what suits them best.
Establish connections between historical, social, and economic conditions and art and design processes.
Develop strategies for visual communication and produce documents aligned with those strategies
Improve perception and problem-solving skills.
Develop conceptual thinking and express their ideas visually.
Creatively express a thought, concept, or phenomenon visually.
Select and create typography/fonts appropriate for their work.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
None
Course Description
Visual communication, communication strategies, target audience reach; the use of typography and imagery, their relationship; conveying messages through words and images.
Course Contents
WEEK
TOPICS
1st Week
Introduction, review of the program
2nd Week
Introduction to Project 1 (Sign-Symbol-Pictogram-Ideogram)
3rd Week
Studio - Research - Presentation, Studio - Classwork (Pictogram)
4th Week
Introduction to Project 2 (Computer Graphics - Portrait/Pictogram)
5th Week
Studio - Discussion of sketches
6th Week
Discussion of sketches in a digital environment
7th Week
Submission
8th Week
Project 3 - Classwork (Image-Text), Group brainstorming and application work - Submission
9th Week
Project 4 (Painting-Photography) - Design card studies, critique of sketches
10th Week
Submission
of Projects
11th Week
Introduction to Project 5 - Discussions
12th Week
Project 5 - Final Project (Sticker Design), Evaluation of research - Presentation - Critique of sketches
13th Week
Studio - Critiques
14th Week
Submission of Project 5
Recommended or Required Reading
Johannes Itten. The Art of Color. New York: Van Nostrand Reinhold, 1970.
John Kane. A Type Primer. Upper Saddle River: Prentice Hall Inc. 2002.
Steven Heller. Paul Rand. London: Phaidon Press, Ltd., 1999.
Willi Kunz. Typography: Macro- + Micro-Aesthetics: Fundamentals of Typographic Design. Sulgen, Switzerland: Verlag Niggli AG, 1998.
Wong, Wucius. Principles of Form and Design. New York: Van Nostrand Reinhold, 1993.
Uçar T.F., 2004, Görsel İletişim ve Grafik Tasarım. İnkilap Yayınevi.
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Questions/Answers
Problem Solving
Practice
Project
Presentation
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
40
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)