Information Package

GRA221

VISUAL COMMUNICATION

Course Code
GRA221
Semester
Third Term (Fall)
Theory+Practice
3 + 0
ECTS
4
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study2
SemesterThird Term (Fall)
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Develop the ability to think in two and three dimensions.
  2. Gain communication skills and effectively use the Turkish language.
  3. Acquire the ability to communicate and express themselves visually.
  4. Solve design problems and generate original ideas.
  5. Work within a specific concept and its limitations.
  6. Enhance their observational skills.
  7. Gain the ability to express what they observe through lines.
  8. Act in compliance with existing laws and regulations and take ethical responsibility.
  9. Develop critical thinking skills.
  10. Enhance the ability to think within a context.
  11. Communicate their thoughts verbally and visually.
  12. Keep up with evolving and changing technology and choose what suits them best.
  13. Establish connections between historical, social, and economic conditions and art and design processes.
  14. Develop strategies for visual communication and produce documents aligned with those strategies
  15. Improve perception and problem-solving skills.
  16. Develop conceptual thinking and express their ideas visually.
  17. Creatively express a thought, concept, or phenomenon visually.
  18. Select and create typography/fonts appropriate for their work.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionVisual communication, communication strategies, target audience reach; the use of typography and imagery, their relationship; conveying messages through words and images.
Course Contents
WEEK TOPICS
1st Week Introduction, review of the program
2nd Week Introduction to Project 1 (Sign-Symbol-Pictogram-Ideogram)
3rd Week Studio - Research - Presentation, Studio - Classwork (Pictogram)
4th Week Introduction to Project 2 (Computer Graphics - Portrait/Pictogram)
5th Week Studio - Discussion of sketches
6th Week Discussion of sketches in a digital environment
7th Week Submission
8th Week Project 3 - Classwork (Image-Text), Group brainstorming and application work - Submission
9th Week Project 4 (Painting-Photography) - Design card studies, critique of sketches
10th Week Submission of Projects
11th Week Introduction to Project 5 - Discussions
12th Week Project 5 - Final Project (Sticker Design), Evaluation of research - Presentation - Critique of sketches
13th Week Studio - Critiques
14th Week Submission of Project 5
Recommended or Required ReadingJohannes Itten. The Art of Color. New York: Van Nostrand Reinhold, 1970.
John Kane. A Type Primer. Upper Saddle River: Prentice Hall Inc. 2002.
Steven Heller. Paul Rand. London: Phaidon Press, Ltd., 1999.
Willi Kunz. Typography: Macro- + Micro-Aesthetics: Fundamentals of Typographic Design. Sulgen, Switzerland: Verlag Niggli AG, 1998.
Wong, Wucius. Principles of Form and Design. New York: Van Nostrand Reinhold, 1993.
Uçar T.F., 2004, Görsel İletişim ve Grafik Tasarım. İnkilap Yayınevi.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Problem Solving
  • Practice
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz 1 9 9
Individual or group work 14 3 42
Preparation for Final exam 1 10 10
Course hours 14 3 42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 2 2
Homework
Presentation (including preperation) 1 3 3
Project 2 5 10
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No
LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8 LO9 LO10 LO11 LO12 LO13 LO14 LO15 LO16 LO17 LO18
K1
K2
K3 X X
K4 X X
K5 X X X X X
K6
K7 X
K8 X
K9 X X X
K10 X X
K11 X X
K12
K13 X
K14 X
K15
K16
K17 X
K18
K19
K20 X
K21 X
K22