| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Understand the relationship between fashion and media.
- Learn the effects of changing media tools on fashion in the historical process.
- Understand the purpose and importance of the use of media in the fashion industry.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | - |
|---|
| Course Description | Medya kavramı, tarihsel süreçte değişen medya araçlarının ele alınması. Moda endüstrisinde medya kullanımının amacı, önemi ve örnekleri. Moda endüstrisinde kullanılan medya araçları ve etki alanları. Etkili medya uygulamaları örnekleri üzerine araştırma ve sunuşların paylaşılması. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Media Concept |
|
2nd Week |
Media Tools and Historical Processes |
|
3rd Week |
Fashion Consumption Habits |
|
4th Week |
The Purpose and Importance of Media in the Fashion Industry |
|
5th Week |
Media Tools and Domains Used in the Fashion Industry |
|
6th Week |
Effects of the Media on the Spread of Fashion |
|
7th Week |
Fashion Theories and Media |
|
8th Week |
Midterm |
|
9th Week |
Digital Media, Internet and Fashion |
|
10th Week |
Social Media and Fashion |
|
11th Week |
Effects of the Internet on Fashion |
|
12th Week |
Effective Media |
|
13th Week |
Effective Media Practices |
|
14th Week |
General evaluation |
|
| Recommended or Required Reading | Bartlett (Editor), Cole (Editor) ve Rocamora (Editor), Fashion Media: Past and Present. Bloomsbury Academic. 2014
Crane D., Fashion and Its Agendas,2000
Wissinger, E. (2015). This year's model: Fashion, media, and the making of glamour. NYU Press. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Case Study
- Report Preparation
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
7 |
2 |
14 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
7 |
1 |
7 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
10 |
1 |
10 |
| Total Work Load | 105 |
| Total Work Load / 30 (h) | 3.5 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
