Information Package
baskent.edu.tr

Program of Fashion and Textile Design

MOD491

PUBLIC RELATIONS

Course Code
MOD491
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Understand the importance of public relations.
  2. Know its functions.
  3. Learn the relations between advertising, public opinion, propaganda and marketing.
  4. Gain information about campaigns (promotion).
  5. Can do public relations applications.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components-
Course DescriptionExplaining the ethical principles and social behavior rules that the businesses in the fashion sector will need in their relations with their internal (managers, employees) and external (suppliers, customers, etc.) stakeholders. Gaining the knowledge that will enable the development of communication and dialogue skills (the foundations of public relations, processes, working understanding and techniques, as well as corporate communication, media relations, marketing communication, internal communication, social responsibility, sponsorship management) is covered.
Course Contents
WEEK TOPICS
1st Week General information about course content, functioning and assessment and public relations
2nd Week Basic principles of public relations, target audience concept
3rd Week The historical development process of public relations
4th Week Ethical understanding in public relations
5th Week Qualifications of a public relations specialist
6th Week Public relations organization examples from Turkey and the world
7th Week Product, brand and corporate image in public relations
8th Week Midterm
9th Week The place of public relations in marketing communication
10th Week public relations and advertising
11th Week Public relations and exhibition-fair design
12th Week New transmission technologies and public relations
13th Week corporate social responsibility
14th Week general evaluation
Recommended or Required ReadingSabuncuoğlu, Z. (2000). İşletmelerde Halkla İlişkiler. Ankara.
Odabaşı, Y. (2000). Müşteri İlişkileri Yönetimi. Sistem Yayıncılık, İstanbul.
Foster, T. (1997). Müşteri Memnuniyetinin 101 Yolu. Alfa Yayınları, İstanbul.
Peltekoğlu, F. (1998). Halkla İlişkiler Nedir? Beta Basım, İstanbul.
Bülbül, R. (1998). Halkla İlişkiler. Paragraf Dizgi ve Tasarım, Konya.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Case Study
  • Report Preparation
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work 14 1 14
Preparation for Final exam 7 2 14
Course hours 14 3 42
Preparation for Midterm exam 7 2 14
Laboratory (including preparation)
Final exam 1 2 2
Homework 7 3 21
Total Work Load109
Total Work Load / 30 (h)3.63
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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